Raf Simons Quit Christian Dior Dior Brand High Speed Slowdown

LVMH Mo t Hennessy Louis Vuitton SE (MC.PA) MOET & CHANDON Hennessy LV Group Holding Companies Christian Dior SA (Christian) Dior Dior group released its mid fiscal year results on Thursday. In the second half of December 31, 2015, the Group recorded a revenue of 19 billion 903 million euros, an increase of 13.9% from 17 billion 473 million euros a year earlier, but an increase of 6% over fixed exchange rates, up 11% from the same period last year.

Christian Dior Couture

The rapid slowdown in income is inevitably associated with the departure of the brand designer Raf Simons.

As we all know, designers of the luxury goods industry are usually the most vulnerable and the most vulnerable victims of sales, because the role of designers is declining as a whole, but as a "surface project", they are the most direct "propaganda tool" for good performance, and the poorest "scapegoat" of low performance.

In October 2015, Christian Dior Couture Dior announced that Belgian designer Raf Simons will end its 3 and a half years of cooperation, leaving the Old French brand.

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In the statement, Raf Simons said that the creative director of the outgoing Christian Dior, Dior women's clothing was based entirely on his own will. He hoped to focus on other interests including his personal brand.

As of December 31, 2015, the 2015/2016 half year Christian Dior Couture, Dior brand came from continuing business.

Recorded 135 million euros, an increase of 12.5% from 120 million euros in the same period last year, lower than the 16% increase of the whole group.

As of December 31, 2015, 2015, the natural year of Christian Dior Couture, Dior brand, recorded a net profit of 240 million euros from continuing operations, an increase of 20.6% from 199 million euros a year earlier, indicating that the brand business has slowed down quarterly since 2015.

In 2015, the total annual income of Dior Christian Dior Couture was 1 billion 872 million euros, an increase of 17.1% compared with 1 billion 599 million euros in 2014, an organic increase of 7%, of which retail income increased by 17% and retail income increased by 8% under fixed exchange rate.