Furla2015 Sales Increased By 30%. China'S Market Is Also Good.

Despite the fact that the luxury industry has not performed well in the past year (especially handbag accessories), Furla, a Italy luxury handbag maker, has been strong and has grown in various markets and sales channels.

On Tuesday, Furla released the group's 2015 financial data.

Over the past five years, brand sales have increased by 126%.

In 2015, with the expansion of the retail network, the total sales volume of Furla reached 339 million euros. At current exchange rate, it increased by 30% compared with 2014, and the increase of comparable sales reached 23%.

Most of Furla's products are produced locally in Italy. At present, there are 415 boutiques in the world, including 190 direct outlets.

In 2015, the company opened 62 new stores, including flagship stores in Rome, New York, Madrid, St Petersburg, Hongkong and Shanghai.

In 2016, the company will open new stores in Moscow, London, Paris, Melbourne, Vietnam, Xigong and Macao and open the first men's wear franchise store in Paris.

Sales of brands in travel retail channels increased by 36% over the same period last year, and sales have increased by more than two times since 2010.

At present, Furla has retail outlets in airports in 25 countries. By February 5th, the total number of airport retail outlets has increased from 174 in 2014 to 235.

In addition, Furla launched all kinds of new products in 2015, including men's wear, ladies' shoes, and glasses products launched with DeRigo, all of which played a role in promoting sales growth.

Furla also signed a franchise contract with Ratti and Morellato to launch accessories and watches.

In addition to Furla, another French luxury handbag brand Longchamp also showed a good growth last year. With constant exchange rate, sales increased by 10% over the same period last year, up from 8% in 2014.

"I believe that customers have experienced a certain degree of aesthetic exhaustion of luxury goods, and they are also becoming more intelligent."

CEOEraldoPoletto of Furla said.

He thought that

"It's full of potential because people want to find a new balance between price and quality."

LucaSolca's analyst, said: "the rapid growth of Furla proves that the field of light luxury is still developing rapidly."

The sales of Furla in different regions are as follows:

Due to the increase in the number of Chinese tourists,

Sales growth was strong, up 24% over the same period last year, accounting for 23% of global sales.

In 2015, sales in the Asia Pacific region outside Japan increased by 53% over the same period last year, accounting for 19% of global sales.

Sales in Hongkong and Macao increased by nearly 10%, while mainland China achieved two digit growth.

Sales in the United States increased by 30% over the same period last year, accounting for 9% of global sales.

Furla is actively distributing the US market. Last year, it opened a new flagship store in Fifth Avenue, New York, and appointed ScottMLink as CEO in the US region.

Sales in Italy were up 21%, accounting for 20% of global sales.

Poletto said World Expo, which was held in Milan last year, has played a catalytic role in the region's sales.

Sales in Europe, Middle East and Africa outside Italy increased by 28% over the same period last year, accounting for 29% of total sales.