Celine Quietly Withdraw From The Luxury Brand Or Mainstream

In the big environment, the luxury market in Changsha is also cold. Many brands failed to produce beautiful transcripts in 2014. However, judging from the momentum of brand entry in 2015, the major businesses remain optimistic and remain optimistic about the Changsha market.

"Changsha Celine has been removed." Miss Lee, a frequent shopper in America and America, broke the news that the international brand Celine with design style is now missing.

The reporter visited Yun Mei Mei to find that the 12 major international front-line counters on the first floor were really missing. Celine quietly withdrew from the cabinet. Once hot "big ears Bat Bag" and "smiling face bag" were replaced by some potted plants, consumers in Changsha could no longer buy the "high cold queen" of the fashion circle. Yun Yang, manager of Yun Mei Mei market manager, revealed that the layout of the brand in the mainland market had to be adjusted under the influence of the big environment, and the counters in many cities had already been withdrawn.

2014 for Luxury goods The industry is an unquiet year. The major luxury brands are facing difficulties in China. The negative growth has begun to appear in the medium term and the first three quarters of the year.

In the luxury market of Changsha for nearly six years, the highest concentration of international fame is in the high-end market. Department store Yun Mei Mei felt the deepest pressure on the industry in 2014.

In fact, apart from Bally Bari, including Louis Vuitton Louis Weedon sold a brother, including many famous brands in Changsha, but failed to produce beautiful "report cards" in 2014, a decline in 2013. Yu Yang disclosed that Lv Changsha counters sold nearly 2 hundred million in 2014, but fell by 15% compared with 2013, while sales of Ermenegildo Zegna Zegna were unchanged from last year.

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After the financial crisis, China's textile and garment industry, which exports to domestic demand, hopes that when the market recovers, it has ushered in online e-commerce. According to the data disclosed by Guo Da Lu, vice president of Tmall, the sales volume of domestic textile business accounts for 10% of the total, and clothing accounts for 20%.

In this regard, the industry consensus reached by Chinese clothing is that the market downturn is only a false impression. People's enthusiasm for clothing consumption is far from being satisfied, and new consumer demand and expectations are constantly emerging. The industry believes that the upgrading of consumption and social transformation at the same time give the clothing industry a lot of consumer blind spots and business opportunities.

In the past, shopping was done in the next scene, but now it is shopping in many scenes. For consumers, O2O can be more casual, to shop is more of an experience, rather than step by step guide shopping around.

This means that the garment market will be rapidly differentiated, and O2O will change the layout of the entire apparel retailing industry. For some enterprises who understand the consumption displacement, they can be divided into online sales growth dividends, while for those traditional enterprises that do not know how to adapt, it means that the mastery of customers is no longer as simple as it used to be, which means that there is a split share.