Gome Creates China'S "Black Week" And "Reverse Fitting Room" Effect.

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Looking at the sale of 350 million yuan on non major holiday promotions, there is no precedent in the entire retail industry.

Among them, Beijing Gome sold 120 million yuan per day in March 12th, and the passenger flow exceeded 300 thousand passengers, all of which have set up a number of new records of single store sales, passenger volume, single product sales and so on.

The "black Friday" after Thanksgiving is the traditional offline shopping festival at the end of the year in the United States. It is also the craziest day for Americans to shop in a year. Gome has brought this concept to China during the "3. 15" period.

Relative to the US "

Gome has launched the slogan "terror low price, unprecedented", and made three big commitments to consumers, such as low price, service and good quality, and made this carnival day become the festival of Beijing Consumers' biggest rights in the whole year.

In the new exhibition hall of the National Mall, the color TV, refrigerators, washing machines, air conditioners, kitchen and electrical appliances and other exhibition areas, shopping crowds are constantly in flux. On the one hand, they experience the real machine on the spot, on the other hand, ask the Gome staff price, and compare the price of the same products online.

Beijing Gome invested a lot of cheap products during the "black week" campaign.

An Xinjie said that Gome created the Chinese version of "black week Wu", which aims to enable consumers to buy products of lower price and higher quality. Through professional guidance and instant service, they know how to pick up the most cost-effective household appliances, and further purify the consumption environment of the industry.

At the same time, the delivery and assembly of solid stores can make consumers really feel the extreme speed of distribution service, because for electrical appliances, the installation of electrical appliances can really enter the use stage, rather than the end point of delivery.

Low price prying average daily sales of 90 million yuan, put aside beautiful figures, how about the profits of Beijing Gome? Facing the reporter's question, Anxin Jie bluntly, from the book, 4 days of sales do not lose money, after sales scale increase, later rebates will have better overall profits.

In recent years, home appliances market is rarely seen.

Beijing Gome is back! "A chef Electric brand Beijing district leader said bluntly," the Beijing Gome store activities have brought a new look to the household appliance market like warm water.

"The" black week Wu "Carnival, which is built by Gome, fully illustrates the past case of" entity week ".

And the mode of online consumption is changing, and the "reverse fitting room" effect has emerged.

An Xinjie said that for consumers, buying genuine goods and getting reassuring after-sale services are the ultimate demands of consumers.

However, with the development of the electricity supplier, the problem of online shopping platform selling is frequently exposed and the volume of complaints continues to soar, showing that it can not fully meet the short board of consumer demand.

An Xinjie said that the good results of Gome's activities benefited from the use of big data. It was a low priced single product that detonated the market. Gome can clearly know which products have the highest degree of attention through sales data. When negotiating with manufacturers, Gome can choose the most popular products for single model buyout.

An Xinjie said that after the first attempt to build "black week" this year, Beijing will continue to enhance its influence next year, striving to create a carnival under the line, attracting more businesses and formats to join the sales promotion.

At the same time, Beijing GOME stores will try to open up new functions such as micro payment and online payment, and provide training courses for consumer oriented high-tech products at the store to enhance the experiential function of the store.

For the development plan of Beijing Gome, Anxin Jie will continue to improve the store network and find blank spots in the new business circle.

At the same time, around the change of customer demand, Beijing Gome will make adjustments in the form of stores, because the new store form of Beijing Gome is replicable and has the significance of benchmarking in the whole country.