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    For Entrepreneurs, The High Rent Prick Has A "Pain Spot".

    2015/3/18 12:09:00 32

    EntrepreneurshipRentInvestment Promotion

    Not long ago, Premier Li Keqiang at the two NPC meetings answered questions from Chinese and foreign reporters and revealed that more measures would be introduced to promote "mass entrepreneurship and innovation."

    When the government set the stage for the market to clear up obstacles, the market has already started to act.

    In the real estate sector, in early March, Vanke's senior vice president, Mao Daqing, resigned and started business, making the "Chinese version of WeWork" and its business model attracting numerous eyeballs overnight.

    It is understood that, in fact, the Chinese version of WeWork has landed several years ago, so what is the real state of its existence? What is the profit of such enterprises? How can the venture enterprises and angels invest in this platform? Can this mode bring hope to the high rate writing market?

    Due to the popularity of the Internet economy and creative industries, a large number of entrepreneurs need low cost, quality assurance and strong entrepreneurial atmosphere. This has contributed to the rise of the "Chinese version of WeWork", such as SOHO 3Q, hive office space, and so on.

    SOHO Pan Shiyi, China's chairman, said that although he would not set up a VC Fund, he would invite Angel funds to enter SOHO 3Q.

    Honeycomb CEO Zhang Peng said that the company will provide financial services support, and its financial partners will not only provide office space, but also business incubators.

    For example, Ruian real estate development in Yangpu District, Shanghai, "creative wisdom heaven and earth", and angel investment cooperation, while active broadband capital, Nong Tian capital, roaming investment, College Students

    Venture capital fund

    And fast investment camps.

    However, the vice president of an industrial park in Shanghai told reporters that the so-called "incubator" or "Angel Fund" is not making money, and the real money is real estate.

    The purpose of developers to introduce Angel funds is to attract tenants and win some industry support policies.

    The above claims cast a shadow over the future of China's WeWork.

    Although the Chinese version of WeWork can objectively increase the rental demand of office buildings, its operation mode of "selling sheep's head and selling dog meat" is familiar, and it reminds people of the concept of similar tourism real estate, pension real estate and so on.

    Reporters learned that compared with the traditional business incubator, the current service type office space has a lower entry threshold for customers. Basically, any individual or team can enter the office and enjoy all the public services provided that legal identity is provided and the rent is delivered in time.

    An official in charge of an incubation Park in Shanghai said in an interview that this kind of office rental for individuals broke the traditional thinking constraint and made commercial real estate more potential customers. However, the lower entry threshold also made the tenant level and quality different, and the number of real entrepreneurial teams might be relatively limited.

    It is understood that the service office

    Lease

    Time is generally shorter. The shortest rental period of SOHO 3Q is only one week, the longest is only 12 weeks, and the charge of the honeycomb office space is also monthly.

    Despite the fact that the tenancy can be renewed and the procedures are not complicated, it is obvious that such short tenancy settings are mainly for small business owners, local market pioneers, temporary office users and pitional users who do not need long-term office.

    Not long ago, Pan Shiyi, chairman of SOHO China, once said that the object of short rental service is not just the entrepreneurial team, clothing designers, freelance writers, etc. all those who have office short rent needs can make an appointment online to work in SOHO 3Q.

    From the price point of view, service type

    Office

    It is also more expensive than the average office building.

    According to "daily economic news" reporter estimates, Beijing Wangjing SOHO building area of 5091 square meters, a total of 655 seats, if full, then the cost of a work station is 18 yuan / square meter / day, and the surrounding office building price is generally 6~9 yuan / square meter / day.

    In the Xujiahui Office of the honeycomb office space, the price of a workstation is 4000~7000 yuan / month, a standard working area is about 20 to 30 square meters, the rent is about 6.5~10 yuan / square meter / day, higher than the surrounding office building 5 yuan / square meter / day.

    Relatively high rental costs are not attractive to entrepreneurial teams, especially those who have initial rental needs.

    An entrepreneur told the daily economic news reporter that service offices usually provide many value-added services that can meet their office needs, but the cost is still one of the main factors that they need to worry about.

    In an interview with the daily economic news reporter, Huang Lichong, chief executive officer of the Federation International, said that data show that the pain level of Chinese entrepreneurs is far higher than that of the United States.

    American entrepreneurs are actually freelancers, with stable income and sufficient payment power, and the uncertainty of Chinese entrepreneurs is uncertain.

    What WeWork wants to do is actually Huang Li Chong tried a few years ago and concluded that he could not do it.

    Because the rental price of American property is different from that of Chinese entrepreneurs.

    For example, joining the same member center in the United States for a month is 400~500 dollars, which is not very expensive for American entrepreneurs, and it is also 400~500 dollars in China, but it may be a month or half a month's salary for an entrepreneur.


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