Ole Will Stir Up The Upgrading Of Hangzhou'S Business Structure.

The development ambitions of otles are not limited to their regional plates, or even limited to Hangzhou.

The responsible person of Hangzhou's outlets in north of the city indicated that they hoped to radiate the consumers of Hangzhou and even the surrounding cities with the international top brand, light luxury brand and unique style.

And the straight line distance from Wulin commercial circle is only 6 kilometers, which may also influence its commercial core area directly to Hangzhou.

If the direction of Chengdong, Binjiang and so on, and more open outlets in the future, it will have a great impact on the business structure of Hangzhou.

These projects will also divert customers from Xiaoshan, Yuhang and even peripheral cities to Hangzhou, and will divert some consumers from the main urban areas of Hangzhou, and influence people's consumption habits imperceptibly.

"Hangzhou.

Change is happening all the time. If it was 2, it will be upgraded to version 4. "

Yu Yong, general manager of Hangzhou Tower, said that the development of Oteri J also meant the pformation of Hangzhou retail industry in the direction of multi-channel sales.

Will the booming ole now encounter bottlenecks?

although

At present, it seems to be on the rise, but is it possible to maintain such a strong growth momentum?

According to statistics, there are more than 250 orbits projects in China, and the number of projects under construction or construction is over 100.

But some people in the industry believe that some of the outlets, the brand is not attractive enough, inadequate facilities and so on, has become a short board of its development. In addition, the sea channel and purchasing of e-commerce channels are eroding the performance of outlets.

Another problem is that

Is it possible to accommodate so many outlets?

According to the analysis of the commercial real estate insiders, a large orlis can't sustain itself by relying on the consumption power of only one city. Taking Shanghai Qingpu orris as an example, it can radiate most of the rich cities in Jiangsu and Zhejiang Province within two hours radius, while Beijing's Yansha orris radiation surface is Beijing, Tianjin, Hebei, Inner Mongolia and even the three provinces.

"According to the comprehensive conditions of Hangzhou's permanent population base, GDP level and the proportion of private cars, it seems that one of the big outlets is enough."

Jiang Hong, general manager of Bailian odeis of Xiasha, said that the investment of some projects will also be faced with problems. Under the current economic situation, many international stores are slowing down and will not be stationed in too many ole projects, so as to avoid lowering the brand image and affecting the sales of the stores.

As for the city's outlets, the current sales volume will soon be saturated, mainly because of the problem of supply. "The industry believes that the 7 genuine shops are enough to support a Oteri J. From the number of existing shopping malls in Hangzhou, the supply of goods can supply 4 to 5 homes," Oteri J said.

Wang Hui, general manager of Hangzhou's sand boat outlets, said that in recent years, with the downturn in sales, many brands have reduced orders, and there is no doubt whether there will be enough stocks to supply so many outlets in the future.