Ole'S Besieged City: At Least Four Or Five Projects Are Under Way.

In addition to the north of the city, in the past two years, in the retail circle of Hangzhou, the project of OLE has been increasing.

West Lake's local department store brand clothing house, founded in the first discount store in Hangzhou Times Square, plans to open a new store in Tiancheng road this year.

It is also reported that there is an orteth project on the north side of the sixteen block of Liangzhu, which has reached initial cooperation intentions.

According to relevant reports, there is a Hangzhou World Plaza outlets in Jianggan District's Ding Qiao road. It is planned to become a leisure shopping plaza with famous products discount center, dining entertainment center and sports leisure center.

And further south, along with Jianggan District's new North City, we also plan to build a 90 thousand party boutique outlets.

According to industry sources, there are several commercial bodies in Binjiang. In the process of positioning and format planning, we also consider the route to take orlies.

Roughly calculated, there are at least four or five orlies projects in Hangzhou now being prepared or discussed, plus the projects currently in operation. In the next two years, Hangzhou will probably have 10 Oteri J.

The industry started at more than 10 years ago.

At first, there were occasional large sale sites in some hotels, but it often took months to leave.

In 2004, in the Qingchun Road West Lake Times Square, the first department store that specializes in the sale of brand discount goods, the clothing house, first opened a new store in Chengdong and Xiaoshan after its success.

In 2010, Baotu, a leading enterprise in Hangzhou, settled in Xiasha, Hangzhou. Subsequently, the "City outlets" such as sand boat Oteri J, Yintai Cultural Plaza Shop, and so on, came out one after another.

Sustained growth.

China's department store, released in early 2014,

The list of single store sales shows that 150 key department stores and shopping centers in the whole country sold 301 billion 800 million in 2014, down 3.1% from 311 billion 400 million in 2013, and the overall performance decline of the department stores has become an indisputable fact.

At the same time, Oteri J's performance is very eye-catching.

From this list, Beijing Yansha orlies and Shanghai Qingpu Oteri J all showed two digit growth, especially in the Florence town of Tianjin, whose performance was 28.2% higher than that of last year.

In terms of Hangzhou's orter, the sand boat orlies has more than 40 brands over the past year, up 40% over the previous year, and the annual sales of baebax outlets in the United States increased by 1 billion 247 million yuan, up 34.39% over the same period last year. The three stores in Hangzhou, the clothing store, also grew in performance, and the city east store increased by more than 20%. The Yintai Hangzhou Cultural Plaza store became the only growth shop in Yintai Department of Hangzhou.

"When economic growth is weak, people tend to buy more cost-effective products, so it can be said that when the sales performance of the traditional department stores fell, it was the rise of oatles, which was the anti cyclical value of oatles."

Insiders said.