The Development Of Future Department Stores Or 3 Aspects

China's department store industry development and forecast report 2013-2014 shows that 17% of traditional department stores have shifted to shopping centers, and the proportion of pformation in the nationwide department stores is as high as 42%.

Shanghai's new world city, the first eight hundred companion, Wuhan Moore city and West Lake Yintai city are all pformed from department store expansion.

Second, adhere to the integrated strategy and take the road of boutique small department stores.

For small and small department stores that do not have the opportunity to expand, it is a good way to take the "small and beautiful" subdivision way to serve specific target consumer groups and make small boutiques.

It's good to integrate the whole category, the whole guest layer, eat, drink, play and buy together, but this is a small store that can not be reached. It will play a leading role in the gold business circle and make a strong category in the natural shopping center, or it can usher in new vitality.

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Manage the area, layout more life categories, groceries, etc., highlighting the breath of life and taking the route of people to people.

This pocket shopping center should strive for ingenious chic, and layout, category combination and brand matching should be ingenious.

The representative of Ito's Chengdu restaurant is about fifty thousand or sixty thousand square meters. The biggest feature of the shop is not like department stores. It puts the supermarket on the first floor of the shopping mall. It's a little overturned. Its business pboundary and category mix are refreshing, but customers are full of business and business is booming.

Of course, its success is due to its strong demand for consumer demand, strong information systems and self - financing capabilities.

Four, the self redemption of department stores: return to the essence of retailing and make full experience of articles.

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First, although China's economic growth is still declining, the trend of China's rise will continue for a long time.

With the release of the reform dividend, the implementation of the "income doubling plan", and the deepening of economic restructuring and the gradual improvement of the social security system, China's economy will continue to maintain a relatively high growth rate, and domestic demand may drive the main driving force of economic growth.

PWC's Asian retail and consumer goods industry outlook shows that the average annual growth rate of China's retail sales in the next 2 years is expected to reach 8.7%, which is far ahead of other Asian countries and regions, and will surpass the US in 2018 to become the world's largest retail market.

Second, most of our department stores are located in the golden section of the core business circle of their cities. The location advantages are excellent, and some mature department stores have stable members.

Although the electricity supplier has caused a serious impact on the physical store, during the holidays, the flow of some large shops is not uncommon.

Most department stores have the unique advantages of location and resources, and have the foundation of continuous operation and have the conditions of pformation and pformation.

Third, no department stores will be left behind. Innovation and change and breakout have become the consensus of department stores.

With more and more enterprises' bold exploration, bold innovation and bold change, some excellent department stores will surely find new ways to adapt to the new normal situation, new situation and new changes. Just like joining WTO, they will become calm and confident after experiencing a brief panic and hesitation.

Fourth, in some underdeveloped areas, low level cities, county towns and township markets, there are still some opportunities for department stores.

In the mature stage of the life cycle, the overall decline of department stores may be unavoidable, but it will not die out, or it may refire.

Like the United States, people think it will decline again and again, but now it seems obvious that it has ignored its self repair ability. The US economy has already taken the lead in the crisis and resumed growth.

Who can say that this scene will not be staged in the department store? Once the youth returns, the department store industry is unlikely to return to the "golden ten years", but it will no longer be the old look of the past.