Department Stores: Make Up Online Short Board, Inject Internet Power.

In the era of PC, the electricity supplier is the playground of Ali and Jingdong. The era of mobile Internet has opened the window of opportunity for the entity retail enterprises.

Retail sales in the future will definitely be through retail outlets, PC terminals, mobile terminals, covering all consumer needs, supporting multi-modal payment, and convenient distribution of retail channels.

For department stores, the lack of online is different from the limp and the broken wings of birds. Only by making up the online short board and carrying out the full channel operation, can the consumers be able to go farther and fly higher.

In recent years, a new round of physical retail enterprises "surging on the Internet" has surged into the air. On the Internet, BBK has launched the cloud monkey platform, the big business tiandog double line "full shop". Wanda joined Tencent and Baidu to plan the O2O platform, Tianhong made a small shop, and Wangfujing pushed the whole channel down.

Some people say that 2015 will be the "crazy year" of O2O. During the "two sessions", Premier Li Keqiang also said that O2O consumption should be flourishing.

Although the practices of these enterprises are different, the results need to be tested.

But the old laugh feels that the direction of the on-line touches is getting stronger and stronger, and the combination with the entity store is becoming more and more close. The strength of resource integration is also growing, and the development is getting more and more popular.

In time, there will be more and more successful enterprises like Suning.

During the "two sessions", many retail bigwigs made proposals and suggestions to increase the number of fraudulent and fraudulent sales of e-commerce, and called for strengthening supervision and equal taxation.

However, the "super low price" that the electric business tycoon has pushed through the burning subsidy has not caused enough attention. Its essence is low price dumping, suspected unfair competition, disrupting the market order, and should also be regulated and regulated.

Once the electricity supplier and the entity retail compete with each other and compete fairly, the living environment of the entity retailer will be improved.

Physical retail business is more likely to expand channels, integrate resources, gather guests to drain, value added services, and promote publicity. In the short term, it is hard to bring in new passenger flows and new sales.

In the first few years of Suning, online pactions are less than 30 billion, and about 80000000000 of sales still come from offline stores.

However, it is also a great task to condense and manage existing customers. In the current difficult market environment, it can stabilize and manage customers, maintain their market share and position, so that it does not cause new losses and falls. It is also an important mission of online businesses.

The development of online business is conducive to strengthening the information construction of the entity retail enterprises, enhancing the supply chain management, returning to the essence of retailing, and promoting the intensive management and meticulous management of the enterprises.

Old laugh predicts that with the development of mobile information technology, the requirements of technology in the future online operation may be further reduced, such as now.

Just take a picture and mark the price and sell it.

From now on, the entity retailing company has been following closely and boldly attempts to push forward steadily.

As a promoter of new lifestyle, online business can not be absent.

It is imperative to adapt the operation capacity in the era of sovereignty. We should increase the overall layout of the channel to the strategic height of enterprises, integrate the resources of entities, give full play to the advantages of passenger flow, and make overall plans, step by step, and gradually deepen.

First, we should strengthen the construction of information and intelligence, layout large data collection and analysis system, accurately grasp the needs of customers, implement precise adjustment, precise layout, precise service and precise marketing, and turn stores into social venues, entertainment places and places of love for target customers.

The two is to adhere to the consumer centered integration of resources, enhance the information docking and collaboration capabilities with suppliers and alliance merchants, promote deep joint ventures, gradually expand self financing, gradually enhance control over category, brand, single product inventory, price, sales and services; and not many companies push WeChat public numbers, including shop guide shopping, activity push, electronic members and online shopping payment, to promote O2O with WeChat, and the results are good and worth a try.

Three, we must adhere to the "easy, difficult", "step by step", and promote the layout of the whole channel.

You can start with WeChat, mobile payment and other simple links, step by step developing window code, scanning order, online shopping mall, mobile APP and so on, and gradually open up the port docking integration, and finally embark on a 24 hour service, full dimension experience of all channel retail.