Why Is The Department Store So Lonely?

From the external environment, economic downturn, sluggish demand or an important reason for the downturn in department store consumption.

China's economy is still an investment driven and export driven economy. The domestic demand of the "three carriages" is seriously insufficient, and the department stores unfortunately eat the "demand meal".

A series of recent measures such as lowering interest rates and lowering interest rates seem to have failed to achieve the desired results.

At present, the economic growth rate continues to decline, deflation risk is increasingly obvious, and the challenge of the department stores is even more serious.

The impact of policy factors on department stores should not be underestimated.

The policy of "eight prohibits" and "anti four winds" has come to the end. High-end consumption has fallen down, and large group buying has almost disappeared. The important weapon of the past expansion and sale of the department store, the prepaid card, has been declining in a straight line.

The golden factor is an important reason for the weak growth in 2014.

In 2013, affected by the decline in international gold prices, gold rush was frequent in all parts of the country. Gold consumption in that year was high. Last year, despite repeated gold prices, it failed to reach the height of the previous year. The loss was very large and became the biggest obstacle to the growth of sales in many department stores.

These are all factors that can not be resisted.

A series of anti-corruption new policies will help to squeeze the development of the department store industry in the long run, which will benefit the long-term healthy development of the whole industry.

It is the touchstone of the department store industry, but it should not be a natural excuse for decline.

From the competitive environment, the ultra saturated peer competition, the rise of new retail formats, and the mainstream development trend of e-commerce are the fundamental reasons for the overall weakness of the department stores.

First, in the department store industry, "golden ten years", the major departments of the chain corporation are crazy about running horses, and the speed of opening stores is fast.

There is no planning for commercial development everywhere. There is no distance between shopping centers and department stores.

In the past few years, the rapid growth of commercial real estate has led to the rapid growth of the number of physical stores.

Few companies seek innovative pformation of business models in favor of extensive expansion and neglect of meticulous management.

The result of rapid replication is the quantity surplus and the homogenization of "thousand shops side". The department store category is the same, the brand is very different, and there is no difference between visiting the ten stores and visiting a family.

When the "hurricane" of rapid economic growth stops, everything is back to its original form.

In this sense, today's dilemma is that the whole industry pays for the original craziness.

Two is the shopping mall "great leap forward", Oteri J suddenly rises, all kinds of professional stores, stores, convenience stores spark a fire, causing serious consumption diversion.

Over the past ten years, the number of shopping centers in China has increased by more than 10 times, and has reached 4000 by the end of 2014.

The newly opened shops, shops and shops are hard to count.

In a certain period, there is so much demand and consumption growth in a certain area, and the number of "sub eaters" is increasing, and the "cake" cut into the hands of department stores is getting smaller and smaller.

Compared to the huge volume and rich formats of shopping centers,

The tall brand, low price, compared with professional stores, convenience stores fast and convenient, old tune, old and cold Department Stores weak explosion.

The three is the rise of electricity providers and the development of mainstreaming, so that the department store industry has been marginalized development trend.

Last year, China's network pactions increased by 2 trillion and 810 billion, accounting for 48.7%, accounting for 10.71% of the total retail sales, and online penetration exceeded 1.

Compared with the almost stagnant growth of the department store, the competitive strength and business vitality of the electricity supplier have thrown the department stores off several avenues.

The electricity supplier not only snatch the cake of the department store, but also changes people's consumption habits and lifestyles. Many young people, even middle-aged and old, are keen on online consumption.

In the past, the impact of e-commerce is mainly concentrated in the middle and low end, but with the rise of cross-border electricity providers, e-commerce is rapidly invading the last fortress of Department Stores - high-end and luxury consumption.

Recently, Ali built the world's largest barcode library, "38" during the "code on life festival."

Although it seems to snatch the supermarket's business, it is now sweeping the supermarket, and the future, of course, is also sweeping the department store.

To this day, who is

Competitors? They are not in the distance, always in the same industry, in different industries, online, offline, cross-border and cross-border.

If a department store sees only one city and one place, stares closely at several peers under the eyes, it will block the eyes and see the forest. If they follow the competitors blindly, they will be exhausted and lose their way.

From the internal environment, the lack of business capacity of the department stores, the lack of service capabilities, and the high cost of indigestible industry are the most serious injuries to the steady and sustainable development of the industry.

Great changes have taken place in the world. The market pattern and consumption pattern are quite different from those in the past, but the department store is the same department store.

Although it can not be said to be the same, it has lagged behind the market changes and lagged behind the evolution of consumption patterns and consumption demand, which has caused quite serious disconnect and dislocation between supply and demand.

On the whole, department stores are still selling "shopping malls" and are still "two landlords", and the passage fee is still an important source of revenue for department stores.

Nowadays, the rigid consumption demand is less and less, and the consumption of "capricious" and "watching mood" is increasing. However, most department stores do not have self-contained goods, private brands, nor are they experiencing the catering, entertainment, culture and leisure experiences. The service facilities and service level also lag behind the development of the times.

The high cost of indigestion has also become a pain in the development of department stores.

The rent cost is increasing, the human cost is soaring rapidly, the exorbitant taxes and levies are kept high, and the gold sales account for a large proportion, but under the action of value added tax and gold consumption tax, there is almost no profit.

"Five risks and one gold" has become an unbearable burden, and marketing expenses, operating expenses, publicity and promotion costs are getting higher and higher. For department stores that are not accustomed to meticulous management, cost control will become the last straw to overtake camels.