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    "Two Tables" Revealed "Department Store Decline"

    2015/3/13 11:11:00 18

    General MerchandiseMarket SituationDeclining Trend

    At the beginning of February, the company published two charts, one is the sales summary table of the key retail enterprises in 2014, and the two is 2014. Retail enterprises These two tables have the value of "deep reading".

    From the "sales table", we can see that the sales volume of the 183 key retail enterprises in China is flat (18), and the decline is 105, accounting for 67%, which is more than 2/3, and the growth rate is only 60, less than 1/3. One of the growth factors is the increment brought by the new shop. The two is the high growth of the stores on the low base, and almost all the old stores are down. Some famous Department store Such as Hangzhou Yintai, Nanjing Golden Eagle, Chengdu Wangfujing, Wuhan square, etc., are unable to escape the decline of doom.

    "Guan Dian table" shows that last year the main retail enterprises nationwide Guan Dian 201, an increase of 474% over the 35 in 2013, the highest in the calendar year. Among them, department stores closed 23 stores, which is the peak since 2012.

    Statistics of China National Business Information Center: last year, the sales volume of 50 key large scale retail enterprises decreased by 0.7%. Last year, the sales of all the 7 key enterprises decreased year by year, and the total annual performance decreased by 38, accounting for nearly 8 percent. The number of stores decreased by 11.6%.

    Fewer stores, lower sales and narrower profits seem to be a "new normal" for the development of department stores. The continued decline of the industry has become an indisputable fact.

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    The two quarter sales figures released by ASOS PLC (ASC.L), the largest fashion business in the UK, show that after the first quarter, the performance rebounded significantly, thanks mainly to the rapid growth of the international market.

    In the two quarter of February 28, 2015, ASOS PLC international sales increased 12% to 160 million and increased by 16% compared with the fixed exchange rate, a warmer than the first quarter of -2% and 4%, but sales continued to shrink from 57% in the first quarter to 56%. Sales in Europe and the rest of the world progresses from negative growth in the first quarter to 13% and 4% respectively, to 772 billion 270 million pounds and 55 million 754 thousand pounds respectively. The growth rate of fixed exchange rates increased from 7% to 0% to 21% and 10% respectively; the US sales rose by 24%, up to 30 million 553 thousand pounds, and the fixed exchange rate increased by 16% compared with the increase in the US dollar appreciation in the first quarter.

    The growth rate of the UK market also increased, from 24% in the first quarter to 30%, higher than 27% in the nine weeks before January 9, 2015, indicating that sales continued to accelerate after the holiday season. The total retail sales of the group amounted to 290 million pounds, an increase of 19% over the same period of 240 million in the 2014 fiscal year, far exceeding the market forecast of 15.5% and 8% in the first quarter, with a 22% increase under the fixed exchange rate. However, gross retail interest rates continued to shrink sharply, down 320 basis points over the same period last year.

    ASOS PLC (ASC.L) chief executive Nick Robertson said in the earnings report that the implementation of regional pricing policy aimed at resisting the impact of foreign exchange fluctuation and the implementation of price investment contributed to the recovery of international business. He also expects annual profits to reach the level expected by the market.

    ASOS PLC (ASC.L) on Wednesday reported 3286.4 pence, a 0.23% rise in all day, and nearly 25% in 2015. The stock opened more than 4.7% on Thursday. It rose all the way to more than 12.5% in a few minutes and reported 3688.99 pence.


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