Shenzhen Fashion Week Betu Releases Romantic Sense Of Art

Interview with director of design,

Madam, the brand of the hundred women's clothing has opened the first store in Shanghai since January 1992.

Taking the 25-35 year old urban fashion women as the target group, it has gone through more than 10 years of changes in the Chinese fashion industry and has become one of the most famous women's clothing brands in China.

Reporter: what are your views on the overall development trend of the current garment industry?

If you are a businessman to see the current clothing industry, of course, the first concern is business landing and how to make profits.

But from the perspective of a brand with long vitality, we think design is the core competitiveness.

Therefore, for clothing brands, the trend of future development should be to truly understand customers.

The trend of internationalization of the popular trend really landed in Shenzhen.

Shenzhen fashion week has given the local brand a space to display, and is also conducive to expanding the brand influence. The entire Shenzhen garment industry will also be promoted accordingly.

Reporter: many people feel that fashion is far away from life. How do you see the relationship between fashion and life?

Hundred pictures: many people think fashion is dressing up, but Bai believes that the essence of fashion should be an aesthetics, which is a comprehensive concept without specific formula.

As long as a person's overall shape can express individuality and read beauty, it is fashionable.

This fashion week presents national fashion. I think it's great. It can be customized for everyone, so that they can dress in their own position and attend the occasion. In fact, they create the concept of fashion.

As brand dealers, we also look forward to seeing that people in Shenzhen are becoming more creative, more and more liberal and bold.

Reporter: what is the most important thing for a clothing brand?

The most important thing we have done in garment industry is the accuracy of self positioning.

She has introduced a clear concept of the girl, hoping to provide a lightweight lifestyle for those urban women who pursue quality of life.

Around this brand positioning and spiritual value, the business mode of map is also very planned. Every promotion is completed according to the exact time node, and the system is also advancing in an orderly way.

The reason why many clothing brands are still stalled is because they do not always have clear positioning, they always see the good brands replicate, resulting in the homogenization of competition and the loss of themselves.

Reporter: Bai map put forward the concept of "light dress", can you explain this concept for us?

Hundred pictures: light dress is the concept of Bai to serve young business women.

Its core is relaxed, elegant, less rigid, and even work clothes can be fashionable.

Not only is it suitable for you to sit in the office, but also when you go out for business activities, you can easily combine fashion elements with demand elements.

In addition, the design of the 2015 spring and summer will be mainly composed of light blue, lemon yellow and black and white, adding some popular symbols and electronic flower patterns in 70s, integrating into the artistic elements, giving the urban women an artistic sense of spring and summer.