Interview With General Manager Of Russian Express International Logistics

In 2015, the trend prediction of cross-border electricity providers is still continuing. The big guys have shared with reporters their judgment on the trend of the cross-border electricity supplier industry in the coming year, helping more sellers to see the way ahead.

We interviewed the general manager of the International Logistics Department of Russo express.

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Reporter: Please sum up the current situation and problems of cross-border electricity supplier development in China in 2014.

Yu Hang: 2014

Generally speaking, I use three key words to generalize.

The first is policy support. In 2014, we saw that from the leadership of the state to the local governments concerned about this industry, from policy support to guidance and publicity, they all had great efforts in supporting the development of cross-border electricity providers. This also shows that everyone is very optimistic about the development of this industry.

Including the dynamism of capital injection, cross-border mergers and acquisitions in 2014 were more active than in the past.

The second one is market segmentation. There are many successful cases of market segmentation, whether it is electricity supplier or service provider.

The industry has developed to a certain stage, concentrating energy and concentrating on a niche market or a field to enter another pattern of development. Moreover, the cross border electricity supplier itself is a complex and complex industry. The difference of countries' market determines that only subdivision can have more room for development.

The third point I think is experience upgrading.

In the final analysis, cross-border e-commerce is a retail industry. It is a very perceptual industry. The industry directly dealing with consumers is a series of coherence, such as visual effects, product quality, price system, packaging details, service time and after-sales service.

In 2014, a lot of cross border electricity providers could feel the importance of customer experience, invest more and more resources, and experience upgrading as a soft competitive power.

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The first problem is that the speed of domestic large manufacturing enterprises is slightly slower.

The main sellers of the industry in the future will surely be these large manufacturing enterprises. The speed of their business will directly affect the scale of pactions in the whole industry.

At the present stage, their energy has not yet been completely released.

The second problem is the branding of Chinese goods.

Low price competition is the first stage of development, and branding is the lasting vitality of the industry.

The third problem is policy.

Although the country has made some breakthroughs in the policy of cross-border electricity providers in 2014, there are still many factors to curb the development of cross-border e-commerce in customs and taxation.

The fourth problem is the shortage of employment talents. This is a common problem in the process of rapid development.

Reporter: in 2015, what trend do you think China's cross-border electricity supplier industry will have?

Yu Hang: first of all, sustained growth is an inevitable trend. Cross border electricity suppliers are one of the solutions to upgrade the manufacturing industry. The rapid development of cross-border electricity providers has brought new opportunities to China's manufacturing, and more and more entrants and drivers will make the scale of this industry growing.

Branding will also be one of the trends in the 2015 cross-border e-commerce industry.

There are many successful cases in the 2014 of commodity branding, and in 2015, more cross-border electricity suppliers will soon evolve into the use of foreign local marketing agencies to become more familiar with the advantages of local consumption and strengthen the brand building of overseas e-business.

In addition to branding, branding and service brand's soft value can make users more stickiness. Russo Tong has always been committed to the management of service brand positioning. This is our philosophy.

Moreover, the localization service, which has been continuing to deepen, will also become a trend of the cross-border electricity supplier industry in 2015.

The expansion of cross-border electricity providers in China is a direction that needs to be broken through, and a deeper understanding of the consumption habits, business environment and laws and policies of the market you serve can avoid any acclimatization.

In the past, when reform and opening up foreign enterprises entered China, they often mentioned this topic.

Today, Chinese enterprises need to cross these challenges through cross-border electricity providers.

There is also mode innovation, which I personally expect most. Flourishing flourishing is the belief that there will be many new companies and gameplay in 2015.

Reporter: in 2015, what do you think is the biggest problem (or difficulty) that China's cross-border electricity providers may encounter?

Yu Hang: I personally think that in 2015, as the scale of trade pactions continues to expand, tax problems will gradually emerge, including customs duties and operating taxes both at home and abroad.

This problem will cause certain problems to cross-border electricity providers in terms of operation legitimacy and cost control.

In addition, cross-border electricity providers will also face challenges in terms of credit and global exchange rate in 2015.

Reporter: what are the big moves of Russo Tong in 2015?

Yu Hang: first of all, Russell is the first domestic cross-border e-commerce logistics company specializing in Russian Department.

In 2014, it was the starting year of Russo Tong. In general, our achievements were very satisfactory.

In just one year, China's cross-border electricity supplier logistics market has exceeded 30%.

The average delivery time was 18.1 days in the whole year, and the delivery time was 4 days in the border warehouse. The domestic warehousing system and service system was established and improved, and an excellent team was condensed.

But I think this is just the beginning. In Russell's five year plan, 2015 will be a year of expansion.

On the one hand, we will dig deep into the Russian market and expand various logistics channels and products. In 2015, apart from providing traditional postal logistics products for cross-border electricity providers to Russia, we will also provide door-to-door express services and "B2B" logistics services.

On the other hand, Russell will extend to other countries in the Russian Department, such as Ukraine, which is the sixth largest market in the world with "double 11". We have launched the Ukraine route, including Ukraine bags and large package products. Compared with the similar products in the market, we are faster, more flexible and more convenient. After that, we will open more logistics lines in Russia, five Central Asian countries, and so on.

Reporter: what are the main markets of China's cross border electricity suppliers in 2014? What are the characteristics of these markets in 2014?

Yu Hang: first of all, from the market point of view, the traditional market in Europe and the United States is still the mainstream battlefield of the major cross-border electricity suppliers. We will continue to enhance customer satisfaction and gradually consolidate our market share.

Russian speaking countries, emerging markets such as South America, India and Israel will be more eye-catching in 2015.

China's cross border business competition for emerging markets will also be more intense. In addition, I personally believe that Southeast Asia and the Middle East market will have some performance opportunities in 2015.

Reporter: what will be the trend of these cross-border electricity suppliers in 2015?

Yu Hang: take the Department of Russian as an example. First of all, I think at present, there are very few professional sellers in the Russian Department of cross-border electric business in China. The products we offer to the Russian Department market are not entirely in line with the needs and characteristics of local consumers.

In 2015, I believe that a group of more professional Russian sellers will emerge. They will provide more products that meet the local consumer demand and characteristics for the Russian Department market. These sellers will become the main sellers of cross-border electricity suppliers to Russia in the future. At the same time, the appearance of these sellers will greatly enhance the sales volume of products to Russia.

Secondly, the sharp depreciation of ruble and drif will also have an impact on the volume of cross-border e-commerce. Sales of high-value commodities, such as high-end clothing, shoes and hats, will be greatly affected, while sales of electronic products and small commodities will increase.

Reporter: will there be more markets in 2015? What countries and regions do you think will become the market hot spot for China's cross-border electricity supplier enterprises? What is the reason?

Yu Hang: because Russell's core team has more than 15 years experience and understanding of the Russian Department's national market, we still believe that the Russian Department's national market development potential is still huge, and it will continue to be a hot market.

The reasons are as follows:

One reason: China's 20 years of traditional trade under the Russian line is enough to prove the continued rigid demand of the Russian Department for Chinese daily necessities.

Reason two: Russian speaking countries are the largest market for online shopping population in Europe, with an annual growth rate exceeding 30% of new users.

Reason three: let's take an example: 2013 was a year when China's cross-border electricity supplier broke out in Russia, and AE traded 20 million goods to Russia for about 600 tons of goods.

This figure is only equivalent to the volume of exports of Huoerguosi and dura's two land ports during the peak season.

From this comparison, we can see that although the volume of cross-border electricity suppliers to Russia is already enough to catch the eye, but because there is still a lack of professional sellers who can meet the local needs and characteristics of the Russian Department market, it is impossible to stimulate the online trading of the main buyers, and the potential of the future cross-border electricity supplier market in Russia will remain immense.

Reporter: what kind of competition is fierce now? What kinds of products do you think will stand out in 2015?

Yu Hang:

Category, electronics and peripheral products competition is always the most intense. This can be seen from the data, but no matter how intense, because his demand will be very large, so I think there will always be a market, but may see differentiation, personalization, and quality requirements will be higher and higher.

If any category will stand out, I think mother and baby and auto parts, sports and outdoor products should have a good performance in the future.

Reporter: in 2015, what kind of policy environment do you think China's cross-border electricity providers will be in?

Yu Hang: in brief, the future policy environment must be supporting + norms. China is the world's factory. Therefore, to export, China has a large amount of foreign exchange to become goods and need to import. The national policy will always support this coming in, but taking into account trade order and taxation, the regulation will also be the focus of future policy environment.

Reporter: in 2015, what are your suggestions for sellers? How will Russian express help sellers develop?

Yu Hang: Based on Russell's experience in the Department of Russian speaking countries, we will have some suggestions for the seller to Russia.

First: I hope that the Russian sellers can select some products that meet the needs and characteristics of Russian Department and provide them to the Russian Department of the national market, so that more buyers will be encouraged to conduct on-line pactions.

In this regard, sellers can focus on the current distribution platform for Russia focused on Russia.

Second: we should have brand awareness and attach importance to soft services, for example, to use more professional Russian customer service, which will greatly enhance the experience of Russian Department buyers.

Third: in terms of logistics, in 2015, the logistics mode, channel and line of the Russian Department will increase substantially, which will meet the different needs of Russian electric providers, and will also tend to be more reasonable in terms of logistics cost.

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