Jin Jianhua: Create Chinese Fashion University

"Where is the difference between the Chinese clothing brand and the world brand?" "the textile and garment industry must grow its own brand", "now is the best time for the national brand to go to the world".

In the career of CPPCC members, members of the Jin Jianhua Committee have appealed for the creation of national clothing brands over the years. This year, the proposal to develop the national brand of Chinese clothing has also become a "necessity" for him to bring the twelve session of the CPPCC National Committee to the three session.

In the past two years, when "Xi Da" and "Peng Mama" went out to study in the national brand, the costumes with Chinese characteristics always attracted worldwide attention and admiration, especially when the leaders of Beijing APEC summit assembled in 2014.

In Jin Jianhua's view, "the leaders of the country wear their national brands to visit the world. They show the world's national brand and show great encouragement and confidence to China."

Chinese clothing or clothing with Chinese elements is getting more and more popular. "

"China's apparel industry is the world's largest garment producer and consumer country."

As the general manager of the famous Western-style clothes company, Jin Jianhua has the most say in creating the clothing brand. In 2011, the 83 year old production technology of Pei Luo Meng suit was identified as a national intangible cultural heritage protection. It was "the tailoring of the craftsmanship and the strict outlook" that it developed into the "gold brand" of the clothing industry.

Rooted in the clothing industry, on the basis of extensive and in-depth research, Jin Jianhua admitted that "insufficient innovation is the problem facing the Chinese garment industry".

He said that China's apparel industry is still mainly competing with international brands through low-cost advantages, and the lack of a real sense of international clothing brand is not enough for future game in the Chinese market and international brands.

He told reporters that Prada currently produces about 20% of its products in China, while Burberry's brand Blue Label and Black Label are scarce products for the Japanese market. "In fact, most of them are also from China."

However, when China's famous brands are put into foreign brands, the quality of the products will remain unchanged and the market recognition will be reduced.

"Innovation

Clothing, the development of national brand is the inevitable choice to win the international competitive advantage.

Jin Jianhua said, "to build a museum of Chinese clothing", this statement can not help but arouse the doubts of the journalist. He further explained that the first Chinese Museum of clothing culture was built, and its collection was made from the best costume of the nation and the people. It displayed the unique cultural charm and personality characteristics of Chinese clothing to the world with full text, picture materials and beautiful ethnic costumes. The museum will also display the innovation and development of modern international clothing and assume the role of exchanging information and experience of domestic and foreign clothing brands. "The Museum of clothing will become an important window for the world to understand Chinese clothing, and an important platform for the interaction between national brands and consumers at home and abroad."

The view is unique.

Jin Jianhua told reporters that although the size of China's clothing industry is the largest in the world, the choice of national costume is relatively limited. Every country in the world cherishes the national costume that has accumulated its own ideology, culture, aesthetic art and national spirit.

"The establishment of China's national clothing research center."

Jin Jianhua suggested that "the Chinese garment industry association should take the lead in establishing the research center of China's national costume and make special research on China's national costume."

The concept of national costume should integrate Chinese traditional and profound national elements with contemporary world fashion culture, so that it can be solemn, elegant, beautiful and practical, and form a unique style of civilization and etiquette in China.

"The most important thing about good clothes is not the design, but the tailor.

But nowadays, there are no more than 200 tailoring tailors tailored to the human body in China.

Jin Jianhua further revealed that after graduating from the school of clothing, all of them wanted to draw pictures of designers, no one would tailor them, and enterprises needed tailoring talents, which eventually led to employment difficulties for graduates.

Jin Jianhua said he hoped that relevant departments could actively coordinate and create a Chinese clothing University named for clothing.

With the coordinated development of disciplines such as arts, engineering, economics and management, China garment university has developed a group of applied clothing professionals with solid theoretical knowledge, extensive knowledge, and strong practical and innovative capabilities. It aims to build China garment University into a talent training center for garment industry, a clothing technology research and development center and a fashion culture communication center, providing strong human resources protection for the sustainable development of China's garment industry.

"Revitalizing China

In the future, the national brand must be bold in changing and innovating, and attach importance to design, function, marketing and other components of brand genes, and pursue high value-added products, so as to drive the garment industry to win the era, win the market and win the future.

Jin Jianhua's confidence in the future of China's clothing industry is full.