Clothing Industry Is Not A Sunset Industry.

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It is a highly integrated industry with economy, culture, art, aesthetics, education, science and technology. Those brands that can represent the country and affect the world are all barometers of direct response to the economy.

In this year's "two sessions", Zhang Huaming, President of the National People's Congress from Jiaxing and President of Hua Zhi Yi fashion group, Zhejiang, proposed to revitalize the two sessions.

Let "Fashion China" achieve "beautiful China", has caused widespread discussion.

In the Zhejiang provincial government's work report this year, the fashion industry is also one of the seven major industries to be focused on, including information economy, health, energy conservation, environmental protection, tourism, finance and high-end equipment.

Jiaxing is the ancient Silk house of China. Silk, as the most fashionable clothing material in ancient times, is the first export commodity in China and becomes the seed of spreading Chinese civilization on the silk road.

The sweater in Pu Yuan, the fur of Haining, the bag in Pinghu...

Jiaxing's apparel manufacturing industry has accumulated a solid industrial foundation.

Under the new normal economic situation, how should Jiaxing's "dress making" pform to fashion creation and reoccupy its place in the fashion industry?

Add value to fashion and fashion industry

On the T stage, the model walks in Catwalk Fashion, and rushing to order from customers from all over the world.

Such a scenario is not only seen in the international fashion show.

Today, Haining, Tongxiang and other places have put such costumes on display locally.

Last year, in China's Leather Fashion Week held in Haining last year, the 12 day T stage show finally led to 1 billion 50 million yuan of leather and fur orders.

Clothing manufacturing has always been considered as a traditional industry. Traditional industries such as women's clothing, leather, home textiles and sweaters in Jiaxing have been expanding their development space through design, research and development, and have become a new growth point of the economy.

The chairman of Limited by Share Ltd, China Leather City, believes that fashion is an added value.

He once counted an account: Haining produces 6 million leather garments every year, if all take the fashion route and sell at least 200 yuan for each piece, then the added value of fashion will exceed 1 billion yuan a year.

Similar to Haining, Tongxiang Pu Yuan, as the first production base of Chinese sweaters, is also made from traditional Pu Yuan and gradually moved towards Pu Yuan.

Another important carrier of fashion is brand.

Clothing manufacturers in Jiaxing have been cruising in the low end of the industrial chain for many years, and now they are paying more and more attention to brand strength.

Jiaxing enterprises such as Ya Ying, Sen Chong, and Zheng are now creating some well-known women's clothing brands in the whole country. Some even go abroad.

In the view of Gu Zhigang, deputy director of the Jiaxing Municipal Commission of letters, Jiaxing's fashion industry's maturity and regional popularity have reached a fairly high level.

Not long ago, the EP Ya Ying brand of Hua Zhi Yi Group officially became the global partner and costume designer of the Milan World Expo China Pavilion in 2015. As the only representative of China's fashion brand to Milan, it displayed the Chinese fashion and culture to the world.

Fashion leads to public entrepreneurship and innovation.

Fang Xiang used to be a fashion model. In 2008, she started his own business and set up Jiaxing flying Communication Co., Ltd.

"Now Jiaxing's various local fashion shows are more than a year old. The demand for models is also increasing, and the cake in the market is bigger and bigger."

Talking about the reasons for entrepreneurship, Fang Xiang said.

It is unthinkable for the company to make forty or fifty exhibitions and exhibitions every year for all kinds of clothing enterprises in Jiaxing.

"Now more and more enterprises no longer go the old way of OEM."

She said clothing companies in Jiaxing are paying more and more attention to their brand building.

The development of e-commerce also adds a lot of fire to the model market. "Companies that run online stores need models, and people who are looking for them are filming. Now many companies will look for professional models."

Fang Xiang said.

Li Yu is a professional Taobao photographer in Tongxiang. Originally, he worked in the studio. He set up his studio in 2013, shooting nearly 200 films a year.

"Now the list is too busy to recruit people."

Li Yu said, Jiaxing clothing enterprises, more opportunities, this is incomparable advantages in other places.

In the 320 creative square of Pu Yuan, Li Yu has become an indispensable part of the fashion industry chain in Jiaxing, and is leading an entrepreneurial boom.

Fashion or traditional light industry outlet

As an important part of the fashion industry, it is also a dominant industry in Jiaxing.

How to deal with the new situation of the global economy is a problem that Jiaxing apparel enterprises must solve.

Gu Zhigang said that the pformation of fashion industry into fashion industry is promising.

"Garment industry has changed from labor-intensive industry to labor-intensive, capital intensive, technology intensive industry, and it is also an industry area with high frequency of innovation in business mode".

Gu Zhigang said.

Gu Zhigang said that in order to build a strategic fashion industry, Jiaxing needs not only to promote the market of high value-added brands, but also to build a brand new ecosystem.

Zhang Huaming also said that more artisans and craftsmen are needed behind the fashion, hoping that the government will boldly lead more vocational and technical schools to cultivate more industry craftsmen and provide more professional and technical personnel for industrial upgrading.

Zhang Huaming also asked for himself. He said: "as an entrepreneur, we must have an artist's heart and soul. We should further study Chinese culture and Chinese art. We should also focus on customers, create products and services that integrate into fashion, culture and art for customers, and let more spending remain in China."

It is understood that Jiaxing is preparing the "13th Five-Year" development plan, but also intends to build "the Yangtze River Delta fashion city" as an important task.

Reporter's notes:

Traditional industries are not sunset industries.

The traditional industry of clothing industry can also be gorgeous and full of vitality under the fashionable parcels, proving that traditional industries are not sunset industries.

A kind of