Opportunity Or Challenge Trend Analysis Of Garment Industry

If placed 10 years ago, asked what items to do business, clothing is definitely the first choice for businessmen, just need, high profit, easy to operate.

Clothing and dining are still the main choice for businessmen today when they do not understand some complicated projects.

Inventory 2014, outlook 2015.

Business street combines platform data and industry trend to describe a real clothing industry.

Apart from outdoor sports, the clothing industry is not good as a whole.

First, supply and demand analysis has been out of balance.

The biggest problem in China's apparel industry is the imbalance between supply and demand, and the stock is still at the peak of the industry.

Judging from the sub sectors, the leisure wear sub industry inventory is better than last year.

It will take some time to adjust.

It is expected that the first half of 2015 will gradually improve; women's clothing is still in the inventory adjustment period, while outdoor industries will remain low inventory demand driven by demand, which is also the main reason for the rapid development of outdoor sports industry in recent years.

In China

In the sample survey conducted by 14 enterprises, 8 enterprises decreased their operating income in 2013 to varying degrees, and the decline was larger than that of the seven wolves and the United States. The decline rate was 20.23% and 17.03% respectively.

Red beans and Pathfinder went up against the trend, with incomes rising by 49% and 30.74% respectively.

In terms of inventory, only 4 enterprises achieved a decline in inventories compared with the previous year in 2013, of which the stocks of Smith Barney and Semir apparel fell by 21.25% and 15.02% respectively.

In 2013, the seven wolves and the wedding birds recovered part of their inventory in order to reduce the dealer's pressure, so that the year-end inventory increased by 16.21% and 45.03% respectively.

The problem of inventory is still the trend of the garment industry. From the point of view of the situation, it is not the distributors but the enterprises and factories that are most affected.

Two, well-known enterprises have been pformed

This year, the trend of the garment industry is not good enough, which leads to the frequent occurrence of the boss's running.

In 2014, Ding Hui, chairman of Hong Kong listed companies group, lost contact with the company, and many enterprises in Quanzhou, Fujian broke the boss's run and pay arrears.

Well-known

They are also looking for capital to help themselves.

In order to get capital support, tiger's men's clothing was listed on the market in June 2014. Hai Lan's home came into being in April through shell technology, and Qipai men's clothing was also listed in 2015.

In addition to looking for capital to enter the market through the way of listing, garment enterprises are also doing business pformation. They are beginning to invest their money in other industries in terms of several well-known apparel enterprises.

Semir: clothing price cut openly, and other brands to fight price war, at the same time with Hongkong Rui Zhi Group signed an agreement, billions of shares into the children's education market.

United States: on the one hand and Alipay strategic cooperation, to create O2O payment sales, at the same time began to invest in variety shows, tens of millions of investment by Kevin Tsai and Gao Xiaosong as a mentor's talk show "wonderful flower".

Nike: Adidas set up a women's experience shop, offering sports products and inviting sports coaches, health experts and private sports modeling consultants to interact with consumers, selling original products to sell services, and developing sports products to fitness field.

YOUNGOR: involved in private banks, holding 350 million shares of Ningbo bank, accounting for 12.16% of the total share capital, and officially entered the financial industry.

UNIQLO: turning a single clothing sales to full product sales, placing sofas, tables, chairs and IPAD in the store for customers, introducing Starbucks as a service charge, and introducing various types of products, including handbags, T-Shirts, etc., to create O2O.

H&M and ZARA: into the home industry, its home series has opened 7 large flagship stores in Beijing, Shanghai, Hangzhou and Shenzhen.

Coincidentally, ZARAhone has opened more than 20 flagship stores in China.

Three, the future of water intelligence is uncertain, and C2B is becoming the direction.

With some clothing enterprises to invest in other areas to share the risk of different, Pathfinder, Nike, ADI and other garment enterprises began to test the water wearable devices, Pathfinder launched the wearable device smart Bluetooth bracelet, AOKANG is developing positioning.

Such high-tech products as step shoes, in fact, also hope that the advantages of their shoes and clothing products can better integrate with the Internet technology and people's lives to achieve the effect of the Internet of things.

Although this should be a promising sunrise industry, the market acceptance is not enough.

Ma Gang, an independent critic of shoe and garment industry, said that wearable footwear is just an attempt, and there is not much market prospect to be seen.

In 2014, the recognition of fast fashion market, which has been regarded as the "success treasure" in the clothing industry, has been declining.

H&M and ZARA are cutting shop plans.

Once, some shopping centers rely on fast fashion brands to increase popularity. The essence of fast fashion is imitation. However, imitation has begun to give consumers an "aesthetic fatigue". With the addition of quality problems, the development of fast fashion brands is also very disappointing.

Although the fast fashion has declined, it does not mean that consumers have reduced the demand for clothing design, but they have improved it.

Recently, a number of designer brands have emerged and gained the recognition of consumers.

From the perspective of development,

Brand and private customized C2B mode will become the future direction of development.

Four, production without premium, survival is very difficult.

Because of the imbalance between supply and demand, a large number of garment production factories have been closed down, and at present, the large garment factories still living at the production end are facing multiple pressures, such as low profit and difficult recruitment.

With the increasing demands of the younger generation and the increasing cost of labor, labor shortage has become the norm.

And in the profit game with the brand.

The foundry factory without pricing power is suffering.

"This world brand suit, priced at 15888 yuan, is produced by us.

After we entered the fabric and finished products,

The price of selling to the world's most famous clothing company is even less than 888 yuan.

A garment factory owner who asked not to be named smiled wryly, told reporters from China apparel network.

A senior manager of the Three Gorges technology Textile Co., Ltd. of Ruyi group of Shandong has the same feeling.

Although Chinese consumers and consumers all over the world think that the international first-line luxury goods such as Armani and Zegna come from Italy of the art capital, in fact, the vast majority of fabrics come from Chinese textile companies including the textile company.

What's more, many domestic clothing companies praised Armani and other brands, and imported high priced fabrics from overseas. However, they did not know that these fabrics were exported to China by enterprises.

This imperceptible export to domestic sales is only a meaningless increase in the price of fabrics, allowing overseas enterprises to make the difference without any effort and increase the burden of domestic enterprises.

He also said: "many of LV's products come from a workshop."

Five, the overall growth of the textile industry is still difficult.

On the one hand, the data issued by the National Bureau of statistics at the end of the year

The overall added value increased by 7.4% over the same period last year. As one of the source industries of clothing, it was unchanged from the national GPD growth rate in 2014. However, it is not optimistic from the textile enterprises everywhere.

"The price of cotton at home and abroad is hanging upside down, and consumer confidence is missing. Many spinning enterprises around this year are in a semi shutdown state."

Wang Qiang, vice president of Shandong gold weaving industry Co., Ltd., it seems that the cold winter of textile enterprises is coming.

Chen Lifen, chairman of the two representatives of the clothing industry and sunshine group chairman of the National People's Congress, said that the positive application of new materials, new technologies, new processes and upgrading of new product development capability is the direction of development. The development of the garment industry is not good enough, besides the imbalance between supply and demand, it also lies in the lack of innovation in the garment industry as a whole.

Six, the overall investment intention of the clothing industry has declined, and businessmen have chosen to focus more.

From the comparison of the business situation of the whole business street platform in 2014, the clothing and luggage industry accounted for 6%. In nine sectors of the business street, it was only higher than the engineering agent and beauty regimen.

From the specific project selection, the TOP10 hot items of the clothing industry are music cutting net, tea horse ornaments, LISALISA, five space, thousand, name, lotus seed's mother child children's clothing, treasure Kang Yingtong, Shan Lin Road and dust colored dress.

The No.1 Lok net is the main purpose of tailoring men's clothing, which is C2B's customized clothing attempt, which is in line with the future development trend of the garment industry.

And dusty women's clothing is also a designer brand.

The second tea horse ornaments are ethnic groups.

Influenced by Chairman Xi's support for traditional costumes at the 2014APEC meeting, ethnic costumes, as clothing brands in the field of industrial segmentation, are also more concerned by businessmen.

The five dimension and the mountain road are outdoor sports brands. The investment enthusiasm also shows that the outdoor sports industry has a bright future.

Lotus root mother and baby and Bao Kang baby are both maternal and child clothing. Compared with the public clothing, professional vertical industry clothing is more easily recognized by businessmen.

LISALISA, thousand, and dust are all women's clothing, which shows that businessmen are "prosperous and prosperous" in their investment choices.

Seven, comprehensive assessment: industry downturn may be a better investment opportunity.