Analysis: Department Store Industry Recession Inevitable

As for the department store's opening up in the Spring Festival consumption competition, the mainstream view is that the impact of the electricity supplier industry is too great.

In the view of Xue Shengwen, a senior researcher at CIC, there are no big differences between the commercial and retail department stores on the eve of the Spring Festival this year compared with the previous years.

But in fact, online promotions in major department stores or Shang Chao do not seem to be so successful. Most of the new year's market is still being grabbed by e-commerce platforms.

Director, Institute of circulation economics, Guangdong University of Finance and economics, Guangdong modern

In an interview with Nanfang Daily, Wang Xianqing, executive director of the Research Institute, said that the sales data of Guangzhou department store during the Spring Festival were down for a variety of reasons.

First of all, it is related to the structure of the permanent population in Guangzhou.

A lot of people who live on weekdays are imported people. Many people choose to go home for the Spring Festival this Spring Festival. Under such a background, it is unlikely that Guangzhou's department stores will keep their original growth.

In addition, with the development of e-commerce and some emerging consumer formats, consumer spending habits are changing, and to some extent, they rush to the market of traditional department stores.

"In the face of the diversion of electricity suppliers, many department stores will actively promote sales activities during holidays, but now it seems that many department stores do not think much about doing so again, and the sales promotion efforts are much worse than before."

There are also analysts who say that "old Guang" loves tourism. In recent years, the number of outbound tourists in Spring Festival has also been increasing, which has also aggravated the consumption outflow to some extent.

According to foreign media reports, China's Spring Festival holiday has triggered the Japanese consumer market.

According to statistics, Japan

Sales of duty-free commodities increased by 1 to 3 times during the Spring Festival, and convenience stores and supermarkets were also very hot.

Affected by the depreciation of the yen, high prices such as "Rolex" and "OMEGA"

It's also selling well.

In Japan's famous pearl brand MIKIMOTO Ginza store, visitors to Japan account for more than half of the total sales.

It is reported that during the Spring Festival holiday ended in February 25th, the number of Chinese tourists traveling abroad is estimated to exceed 5 million, an increase of 10% over the same period last year, and the number of outbound tourists exceeded the number of domestic tourists for the first time.

The data from the China UnionPay show that the total amount of cross - bank pactions of the UnionPay card reached 238 billion 100 million yuan during the 2015 Spring Festival (New Year's Eve to the sixth day of the year 6), and the total number of pactions was 270 million, up 16% and 26% compared with last year's Spring Festival (New Year's Eve to the sixth day of the year).

The number of overseas pactions of UnionPay cards increased by nearly 50% over the same period last year.

"We should treat this matter with a common heart. The decline of the status of general merchandise in the retail industry is inevitable."

Wang Xianqing said so.