Penny'S Four Quarter Continued Losses And Share Price Crash

In the fourth quarter, J.C. Penney Co. (NYSE:JCP), Penny's department store, was disappointed by investors. It lost $0.09 per share in the fourth quarter of fiscal 2014, ending January 31, 2015, while analysts expected the company to lose $0.02 in earnings in the four quarter, disappointed that the group's share price fell 12% to 8.04 dollars on Thursday.

Sales at home, men's wear and jewellery products also increased by 4.4% in the fourth quarter of J.C. Penney Co., Peng Ni department store, which was in line with the 3.5%-4.5% expectations of the company. During the period, the Group recorded a total sales of $3 billion 893 million, an increase of 2.9% over the same period of 3 billion 782 million a year, and also exceeded analysts' expectations of $3 billion 873 million, of which the online sales from jcpenney.com were 428 million dollars, up 12.5% over the same period.

At the same time, the company also said that the 492 stores of beauty chain retailer Sephora & amp;

In the fourth quarter, the gross profit margin of Penny's department store J.C. Penney Co. was increased by 540 basis points to 33.8%, gross profit margin improved by the group's new merchandise portfolio, management and marketing expenses increased by 2.8% to $1 billion 32 million, and operating profit in the four quarter was 63 million US dollars, which turned out to be a deficit of $138 million in the same period last year. EBITDA recorded a 2.20 billion US dollar, compared with only 23 million dollars in the same period last year.

59 million US dollars, a net profit of US $35 million or earnings per share of US $0.11 in the same period last year. The profits recorded in the fourth quarter of last year mainly benefited from a $270 million non cash tax.

Group chief executive Myron E. (Mike) Ullman said that the group of 2014 financial year has improved, especially the free cash flow has increased by US $2 billion 800 million. Marvin Ellison, who will succeed Myron Ullman group in August, said the group will continue to focus on consumers and return to profitability.

J.C. Penney Co.

It is also disappointing that the growth of 3%-5% in the same store in the 2015 fiscal year is also disappointing. The company expects to have a median sales growth rate of 2015-2017 in the same period. The company also expects an increase of 50-100 basis points in gross profit margin in the current fiscal year.

As of January 31, 2015, fiscal year 2014 J.C. Penney Co. Penny general store

It recorded an increase of 3.4% to 122.57 $100 billion, a 4.4% increase in the same store, and an increase of 13.4% to 1 billion 220 million dollars in online sales; a net loss of 771 million US dollars in the whole year was narrowed by a huge loss of 1 billion 388 million US dollars in the same period last year.

On Friday, J.C. Penney Co. Penny's shares closed at $8.50, down 6.80% all day, but the stock has risen more than 30% so far this year.