Women Entrepreneurs Go On Show, Han Style Clothing High-End Private Custom
Hubei's first T show was staged by a female entrepreneur. 16 entrepreneurs went on stage in the high-end clothing made by Han faction to show the upgrading of our garment industry.
This scene Fashion Show With the unique stage design, the models are also integrated into the business negotiation, entertainment and afternoon setting, showing the affinity of the high-end clothing. The age of models from 24 to 50 years old has never been seen in previous fashion shows. The models are all tailored by the Wuhan Hui Ling Lily women Communication Co., Ltd.
"With the increasing demand of consumers for clothing quality, the concept of private customization is beginning to be well known to the public. But in Central China, there is still much room for development in this market. " General manager of Hui Ling Lily Zheng Xin Zhou Introduced in March last year, the company pioneered the combination of image management and garment customization in Han Dynasty. operation pattern Integrating traditional culture with modern fashion, after nearly a year of market cultivation, the company now has nearly 40 members who spend more than 40 thousand yuan a year.
Zheng Yanjiao, designer of the Hui Ling lilies, said that the company has transformed from an image design company to introduce salons, such as form, etiquette, culture, psychology, and so on.
Zhou Jin, Secretary General of Hubei clothing trade association, said that the high-end private custom market of men's wear in Hubei has already been completed by large scale assembly line, but the high-end custom style and fabric of women's clothing are more complex and not suitable for large-scale production. At present, there are about dozens of high-end customized enterprises in Wuhan.
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Unlike previous years, the traditional retail enterprises' enthusiasm for new media marketing is unprecedented. During the Spring Festival, three new micro stations were added to the Yedi harbour shopping center. Jin Yuan's new Lufthansa MALL hung the theme of "Jiyang" to the home page of the website. New media marketing became the first shot for retail enterprises to start the spring festival marketing war.
Different from one-way advertising, the interesting and interactive entertainment modules in new media are more attractive to consumers and produce better commercial added value. Yi Dihong Shopping Center launched the "Peach Blossom Spring" test on the micro signal. Users can test the new year's "peach blossom fortune" by shaking it. Beijing Business Daily reporter learned that similar lottery activities, consumer participation is very high, they share it through friends circle, virtually advertising for the mall.
In order to maintain the user stickiness of the public number, a number of businesses, including Oteri J, have launched many attractive rebates for WeChat users, including free parking and free taxi tickets. Consumer Zhang said that before she went shopping, she would check merchandise discounts, restaurant cuisines and preferential information on WeChat, eliminating the trouble of online search. Shopping malls are also available in WeChat. It is convenient to shop or find people.
Business analysis of the North business analysis, the public is behind the promotion of the mall to consumers detailed analysis of big data. By means of location, keywords and so on, consumers can label consumers themselves and effectively sort out and classify massive information, laying the foundation for personalized push in the future. However, there are still deficiencies in the operation of WeChat public number. The Beijing Commercial Daily reporter found in the experience that the automatic reply function of the public numbers of many businesses needs to be improved, and the relevant information is not provided according to the requirements. Activity information is outdated and individual links cannot be opened.
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