Shanghai Textile Technical Supervision Award

The city famous brand recommendation committee recently announced that the brand of inspection and testing service (STTS) of the Shanghai Textile Industry Technical Supervision Institute of Shanghai Textile Science Research Institute was recommended as the famous brand of service in Shanghai in 2014.

This is Shanghai.

The first service brand.

There are 201 service brand enterprises in the city, and only 8 of them are tested and tested.

For many years, the textile technical supervision office has persisted in implementing the policy of "quality first, continuous improvement" and adhered to "

The spirit of "fairness, integrity and efficiency" has won the honor by winning the reputation of quality service.

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Unlike previous years, the traditional retail enterprises' enthusiasm for new media marketing is unprecedented.

During the Spring Festival, three new micro stations were added to the Yedi harbour shopping center. Jin Yuan's new Lufthansa MALL hung the theme of "Jiyang" to the home page of the website. New media marketing became the first shot for retail enterprises to start the spring festival marketing war.

Different from one-way advertising, the interesting and interactive entertainment modules in new media are more attractive to consumers and produce better commercial added value.

Yi Dihong Shopping Center launched the "Peach Blossom Spring" test on the micro signal. Users can test the new year's "peach blossom fortune" by shaking it.

Beijing commercial newspaper reporter learned that similar lottery activities are very high consumer participation, they share out through the circle of friends, invisible to the mall to do advertising.

In order to maintain the user stickiness of the public number, a number of businesses, including Oteri J, have launched many attractive rebates for WeChat users, including free parking and free taxi tickets.

Consumer Zhang said that before she went shopping, she would check merchandise discounts, restaurant cuisines and preferential information on WeChat, eliminating the trouble of online search.

Shopping malls are also available in WeChat. It is convenient to shop or find people.

Business analysis of the North business analysis, the public is behind the promotion of the mall to consumers detailed analysis of big data.

By means of location, keywords and so on, consumers can label consumers themselves and effectively sort out and classify massive information, laying the foundation for personalized push in the future.

However, there are still deficiencies in the operation of WeChat public number.

The Beijing Commercial Daily reporter found in the experience that the automatic reply function of the public numbers of many businesses needs to be improved, and the relevant information is not provided according to the requirements.

Activity information is outdated and individual links cannot be opened.

According to Chen Zhaoxu, senior marketing director of Yedi shopping center, during the Spring Festival, a large peach grove was planted in a 2400 square meter winter garden. Shopping scenes are very attractive to consumers.

Wang Wenfang, general manager of Shimao square and three, told the Beijing Business Daily that young consumers pursue individuality and experience, making shopping interesting, meaningful and memorable to attract their attention.

During the new year, many new brands have been added in Shimao Plaza, which is suitable for young people who pursue fashion and personality.

Mr. X's secret room escape and coffee are open to you 24 hours to meet the needs of young customers at night.

Jin Yuan, general manager of new Yansha MALL, Wang Lihua believes that consumers want to experience Interaction and communication in shopping centers.

"Last year, with the advent of the mobile Internet era, shopping centers began laying WiFi and setting up a locability App, focusing on multi-channel interaction with brands and consumers."

Chen Zhaoxu told the Beijing Commercial Daily reporter that because of the cold winter, parents are more willing to let their children play indoors.

The winter garden and peach blossom forest launched by Yedi harbour shopping center attract many children to play.

During the Spring Festival, the business value of children continues to be magnified, almost becoming a business competition.

Jin Yuan, new Yansha MALL, Chaoyang Joy City and other shopping malls have launched family related activities, and children's products also have a larger discount.

Although there are great business opportunities in children's business, they are also faced with the awkward shortage of manpower.

A shopping center official said frankly that he had encountered a lack of brand because of lack of staff during the Spring Festival, which is more obvious in children's formats.

For safety reasons, children's employees can not be employed before training.

In order to ensure the normal operation of shopping malls, shopping malls can only allow brands to retain employees through extra subsidies.