Hangzhou'S Convention And Exhibition Industry Is In A Bottleneck Stage And Needs To Be Legislating To Revitalize It.

The exhibition in Hangzhou is very busy this year. After the West Expo, all kinds of wedding exhibitions and annual exhibitions did not stop.

The exhibition industry has stimulated the consumption of Hangzhou, brought convenience to the common people, and also brought various disorder to the consumer market.

In particular, all kinds of Food Expo have increased negative energy to the increasingly serious food safety problems.

Fair and fair development of exhibition industry needs sound laws and regulations.

Although the first Western Conference was held in 1929 as early as 1929, it was not until 2000 that it resumed its second session. The exhibition industry started late and lagged behind in the construction of the legal system, which seriously affected the rapid development of the exhibition industry.

For this reason, the government should carefully examine the development of the exhibition industry, standardize the activities of exhibition management through legislation or formulate administrative rules and regulations, create a fair and orderly market competition order and a good legal environment, and effectively protect the legitimate rights and interests of all the subjects in the development of MICE industry.

The size of government support is crucial to the development of MICE industry.

In order to organize the Western Conference, the Hangzhou municipal government annually arranges about 5 million yuan from the financial industry to support the exhibition industry, and 30 million yuan of the Expo fund will promote the development and growth of the city's MICE industry.

However, compared with the current situation that all the large and medium-sized cities in China will be supported by the local industry as a pillar industry, the exhibition venues and funds are obviously insufficient.

From the world

From the advanced experience and the practice of some exhibition industry in Hangzhou, we can see that the government's role in promoting the exhibition industry is indispensable, but there are also some problems in the management of the exhibition industry.

At present, many local governments take the lead in organizing exhibitions, holding meetings and organizing festivals, which can provide strong support for exhibition activities and enhance the overall influence of exhibition. At the same time, it also reveals that excessive government intervention or direct participation is not in line with the requirements of the market economy, and has affected the market operation and normal operation of mice enterprises.

For example, due to excessive government intervention, in the process of organizing exhibitions, too many administrative commanding means are used, and the booth is not enough to use the administrative apportionment task or to avoid booth fees. Merchants do not rely on some overseas "old relations" and local people. This not only consumes a lot of manpower, material and financial resources, but fails to achieve the desired effect, and the government's dual identity in "actual management" is both a referee and an athlete, interfering with fair competition in the exhibition market, and restraining the development and expansion of exhibition enterprises.

The position of the government in the development of MICE industry:

Strategic planners: the development of exhibition industry in different regions depends on different resources, and the conditions for development are also different.

The government has a deep understanding of the local superior industries and tourism resources, and the humanities environment. Therefore, the first thing to do is to understand the situation clearly and formulate the medium and long term development goals for the whole exhibition industry at the macro level. According to the infrastructure construction, traffic conditions and supporting services, the special venues are the construction and distribution of the venues, the scientific location and the rational layout of the industrial layout.

Builder: the market economy itself is an economic activity that establishes a variety of contractual relations under the guarantee of law.

Fair and fair development of convention and exhibition industry needs a sound legal system to ensure that Hangzhou's Convention and exhibition industry is relatively late and has lagged behind in the development of the legal system, which has seriously affected the rapid development of the exhibition industry.

For this reason, the government should carefully examine the development of the exhibition industry, standardize the activities of exhibition management through legislation or formulate administrative rules and regulations, create a fair and orderly market competition order and a good legal environment, and practically guarantee the main bodies in the development of MICE industry.

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Industry support: industry support is the basic way for the government to guide the rapid development of MICE industry.

The government should give more support to the exhibition industry by setting up some policies conducive to the development of the industry to achieve the goal of supporting and supporting the development of MICE economy.

Under the premise of creating a fair and just environment, the government, taking advantage of its advantages in administration, finance, taxation, price, commerce and pportation, and formulating administrative plans, encouraging measures and preferential policies, rationally guides and promotes the comprehensive and coordinated development of the whole industry.

For example, the Las Vegas municipal government, in order to encourage exhibition enterprises to do well in exhibition activities, has set up a guest room charge in the guesthouse, plus a special tax of 10%. This part of the tax revenue is then placed on the exhibition company as its tax revenue policy to support the exhibition industry.

The integrated service is the concrete embodiment of the "service government". Because the exhibition products have the characteristics of public products, the comprehensive services of the government are more important.

The government's comprehensive service for exhibition industry is mainly to build a good external space environment and social environment.

The external space environment refers to the hardware facilities of the city and the infrastructure for exhibition work, such as public facilities, tourism resources, public pport, water heating, communication and logistics, life services and other facilities.

Social environment refers to a city's culture and opening to the outside world. It embodies the soft power of a city, including humanistic tradition, residents' quality, administrative regulations, and government efficiency.

The vigorous development of the exhibition industry has also brought fierce competition. The key factors determining the sustainable development of the exhibition industry need not only preferential policies and fully functional venues, but also a sound open market environment, a good investment environment and a service environment.

Marketing promoters: Although the exhibition enterprises will also conduct marketing, the publicity of exhibition enterprises will only target the enterprises, and it is very difficult to involve the image of the whole city.

The image and popularity of the city affect the attraction of the exhibition activities to a certain extent.

The government should publicize the image of the city from the overall perspective of the city. The purpose of publicity is to let the outside world understand the local situation and promote the development of the exhibition industry.

The focus of the publicity is on the good development environment of the city, the prospects for the development of the exhibition industry, and the support of the government to the exhibition industry.

The marketing and promotion of government led Convention and exhibition industry has almost become a convention in the development of exhibition industry in various countries.

For example, the core task of the Singapore Convention and exhibition bureau is to attract exhibitions and exhibitions. It will vigorously publicize its advantages to all countries in the world, stimulate the economic atmosphere of exhibition and attract various countries and various international exhibition organizations to run exhibitions in Singapore.

Regulation and supervision: in the process of promoting the development of MICE industry, the government should intervene in micro economic activities besides macro regulation and public service to support the accelerated development of MICE industry.

Because the purpose of business is to pursue profits, some enterprises sometimes resort to unscrupulous measures such as cheating exhibition and hegemony in the process of holding exhibitions.

The emergence of these problems will not only give the exhibitors a very bad impression, but also disrupt the normal order of the exhibition industry, which is not conducive to the healthy development of the MICE industry.

Therefore, the government must conduct extensive, in-depth and systematic supervision and regulation on the exhibition industry in order to guide the sustainable development of MICE industry, and this is a long-term and dynamic process.