Yiwu Convention And Exhibition Platform Helps Enterprises Open Up "New Blue Ocean"

"Exhibitors can directly harvest new orders, potential customers' information and develop new markets. Exhibition has become a part of Yiwu's economic and trade." According to the staff of Yiwu Convention and Exhibition Office, there were 123 exhibitions and exhibitions in Yiwu in 2014. Not only did the exhibition attract a large number of new enterprises, new products, new technologies and new customers, but also effectively promoted Yiwu's investment promotion and industrial transformation and upgrading. According to the briefing, 87 exhibitions were held in Yiwu in 2014, including 36 conferences, forums and festivals, 36 commercial exhibitions, an exhibition area of over 763 thousand square meters, 13424 exhibitors, 36649 exhibition figures, and an audience of over 1 million 430 thousand.

Nowadays, Yiwu Exhibition has become a driving force Economic and trade exchanges The important platform is a genuine gold card. The fair fair, held in October 2014, has won general recognition from exhibitors, purchasers and all sectors of society. It has successfully built a high-quality platform for small and medium-sized enterprises to develop domestic and international markets and buyers to achieve source sourcing. According to statistics of Yiwu Convention and Exhibition Office, during the fair fair in 2014, the total turnover reached 17 billion 74 million yuan, an increase of 2.76% over the same period, of which 1 billion 750 million of foreign trade turnover accounted for 62.73% of the total turnover, up 3.21% over the same period last year.

In addition, Yiwu Exhibition The strategy of "going out" is also being implemented. In 2014, Yiwu launched the exhibition exchange and cooperation with emerging markets such as ASEAN and Brazil along the "New Silk Road", and held overseas exhibitions in Indonesia, Brazil and Malaysia. In December last year, the second Malaysia fair was also successfully held, including 70 exhibitors including handicrafts, gifts, knitted garments, hardware tools, cultural offices, printing and packaging, electronic and electrical appliances, etc. 70 exhibitors. Through overseas exhibitions, in addition to helping Yiwu enterprises to open up overseas markets, it also tests the market environment and product tolerance of Yiwu's massive commodities "going out".

Related links:

With the completion of the 34 thousand square meter Zhuhai International Convention and Exhibition Center in Zhuhai's Cross Gate Central Business District, the local government began to increase support for the exhibition industry.

It is reported that the Zhuhai Municipal Committee of the Chinese people's Political Consultative Conference (CPPCC) has set up a special research group on Hong Kong, Macao, Taiwan, overseas Chinese and the Foreign Affairs Commission. It has conducted in-depth research on "strengthening cooperation between Zhuhai and Macao, and jointly promoting the integration and development of the exhibition industry", and has written a research report (hereinafter referred to as the "report").

According to the report, at present, the development of MICE industry has been vigorously promoted in both Zhuhai and Macao, but the radiating power of each city as a convention city is limited. Therefore, under the good policy environment of the country, Zhuhai and Macao should strengthen cooperation to promote the integration and development of the exhibition industry in both places, and work together to build an international conference and exhibition center with an international influence on the West Bank of the Pearl River mouth.

The report recommends that the special plan for the cooperation and development of Zhuhai Macao exhibition industry be jointly prepared. The two sides will invest in the Zhuhai Macao Convention and exhibition industry cooperation and development fund, invest in infrastructure and key projects that affect the development of the exhibition industry in both places, and sign the "Zhuhai Macao Convention and exhibition industry cooperation and development strategy framework agreement".

The report recommends that Hengqin New Area as an important platform for promoting the moderately diversified and sustainable development of Macao's economy. The two sides can jointly build the exhibition Industrial Park, focusing on cultivating Convention and exhibition brands, attracting large projects to settle down, and achieving industrial agglomeration effects by highlighting industrial themes.

In order to build Zhuhai Macao as the world's most famous and most active and well matched world-class Convention and Exhibition Center in the West Bank of the Pearl River Estuary, the report recommends that the exhibition industry should be explicitly included in the preferential policies and preferential catalogues of enterprise income tax in Hengqin new area. In addition, the governments of Zhuhai and Macao need to work together to build a better mutual benefit mechanism. If we strive to promote cross-border movement of personnel and exhibits in Guangdong, Macao, Zhuhai and Macao, we will facilitate customs clearance; assist Macao Convention and exhibition service providers to set up foreign exchange accounts in Hengqin, encourage cross border transactions in exhibition business to use RMB settlement; take the lead in Hengqin's comprehensive opening to Macao service enterprises; implement the same standard for all Chinese capital entering Hengqin and Macao capital, so as to facilitate joint development between Macao and Guangdong.

The report suggests that Zhuhai should actively formulate encouraging policies to promote the development of Zhuhai MICE industry, such as the establishment of Zhuhai Convention and exhibition industry development fund, and the introduction of Zhuhai Convention and exhibition brand support measures.