Lining Millet Joint Efforts To Create A New Era Of Intelligent Running Shoes

Yesterday,

The company announced a strategic agreement with the millet Bracelet maker Hua Mi technology, the two will jointly create new smart running shoes, and enter the field of big data health.

This cooperation declares that Lining has officially entered the field of intelligent sports.

"Li Ning Co has been considering entering the intelligent movement, and has done a lot of preparations before.

This choice and millet Bracelet cooperation, hoping to take this opportunity to provide the majority of Chinese runners with professional and price friendly people's smart running shoes.

Li Ning Co general manager of running Department introduced.

The first batch of the two sides plan to launch two running shoes, one is the intelligent upgrade version of Lining's top runners, the other is upgrading the more than 50 details, and the price will not be higher than the ordinary version on the market.

The other is Lining's brand new.

It is known that pricing is very close to the people, creating a new low price for smart shoes, making it easy for all Chinese who wish to have a pair of comfortable and professional intelligent running shoes.

It is reported that Lining running department and millet Bracelet R & D team for a year of development, the Lining professional sports laboratory accumulated over the past decade of Chinese runner data and professional test data into a series of unique algorithm, the millet Bracelet team integrated in the soles of the smart chip, and then through the collection of runner movement data, running posture and gait analysis, provide relevant guidance.

Over the past year, the Chinese government has introduced a number of supportive policies to encourage the overall development of the domestic sports industry. In the past few years, health tracking applications and various devices have gradually become popular. Data from applied analysis company Flurry show that the growth rate of health applications in 2014 was 87% faster than that of its applications.

This has accumulated huge potential for cooperation between Lining and millet bracelet.

It also creates market opportunities.

The "sports + technology" road has also been proved feasible by Nike. In 2006, they pioneered the release of Nike+. Through cooperation with iPod, the chip was implanted into the groove of the sole, collecting the speed, route, sole pressure and calorie data generated by users in running, and supporting uploading to Nike+ community.

In 2010, Nike+ expanded to App on mobile phone sensors only.

Nike also released Fuelbrand intelligent hardware such as sports bracelet.

Although Lining's professional laboratory used to conduct long-term research on running user behavior data, compared with Nike, they lack access to more consumers.

So it is very necessary to cooperate with Hua Mei, which sold more than 1 million bracelets throughout the country last year, and is also developing the next generation millet bracelet and millet watch for millet.

The combination of Hua Mei and Lining can certainly solve the current high price of intelligent running shoes.

For example, a pair of Nike+ running shoes plus sensor components usually cost 1000 yuan or more than 2000 yuan, and Adidas's products are more expensive.

Another problem that can be solved with embedded chips is that it can be fake technology.

But Millet's idea of creating a "single explosive product" is also applicable to the field of clothing consumption, and it needs a question mark. Lining is not the first to save himself by "millet mode".

Chen and his customers have already been in the front, but the clothing electricity supplier who once relied on the "objects" has spread all over the river and has not yet returned to the stage center.