Ji'nan Men's Clothing Industry Seven Wolves Defeated Hai Lan Contrarian

Into the mall, a decent one. Men's wear Thousands of yuan, but at present, the men's clothing industry is facing difficulties and is in the doldrums. Recently, reporters found that the famous men's clothing brand "seven wolves" on the spring road old shop after the closure and upgrading to other brands, the YISHION clothing store across the slope has also been empty.

Seven wolves one year shop 500 Shandong biggest store owner

The people who have been to Quancheng road in Ji'nan, most of them have a deep memory of Shandong Antique City, next to the seven wolves men's wear shops. There are two stories in all. They used to be the largest store in Shandong, and it has existed for many years. Recently, however, reporters found that the store had been split into two halves and became another brand.

"In November 2014, the seven wolf store was still closed for decoration, but now it has changed hands." Mr. Wang said the person in charge of the shop nearby. "This shop on Quancheng road. Sale It's not ideal. It's off. " Shandong seven wolves related personages said, at present only in Ji'nan only Cultural West Road, culture east road two shops.

According to reports, there were more than 40 stores in Shandong during the heyday of the seven wolves. This is also a microcosm of the seven wolves in China. In 2013, the performance of its listed companies fell for the first time in 10 years, about 500 in a year, and in 2014, it has not been able to stop, business income has declined by 13.79%, and operating profit has fallen by nearly 40%.

YISHION's largest store in Ji'nan also closes men's clothing enterprises "collective fall".

In the east of Fung Li Building in Quancheng Road, YISHION clothing was the largest store in Ji'nan. Recently, the reporter saw that the shop door was closed.

Progressive movement brand After that, the men's clothing industry has also entered the cold winter and began to fall into collectives. Ji'nan textile and garment industry association official said. For example, Busen shares recently released 2014 annual performance Bulletin shows that net profit is a huge loss of 104 million yuan, down 1820.16% over the same period. Nine Mu Wang continued to close in the first three quarters of last year, while the outlets closed 154 stores earlier than the beginning of the year, and the franchisees closed more than 200.

"The decline in performance should be related to the impact of the electricity supplier." Shandong seven wolves stakeholders said. Reporters noted that listed companies in the bulletin analysis of the reasons for the decline are also very different: the overall situation is deteriorating, the terminal market sales are weak, the impact of electricity providers and continuous warm weather...... The industry believes that at present, all lines are on the "Internet +" outlet, and retail business is even more so. Only by actively exploring the way of integration online and offline can we really make ourselves fly.

Hai Lan's home is in a strange situation.

Unlike most of the men's clothing enterprises, the Hai Lan family, known as "men's Wardrobe", has recently added two stores to the new city, which is originally located in Lining's clothing store. Another Hai Lan home shop is next to the YISHION clothing store in Quanli Road, Quancheng road. "The two stores are very close, not quite in line with the rules of opening shops, especially when men's clothes are generally in trouble." Mr. Zhang said that the clothing sales industry in Ji'nan said.

Hai Lan's home achievement Indeed, many people are surprised. Last year, business income of 12 billion 338 million yuan, an increase of 72.56% over the same period last year. As for the reasons for the sharp rise in efficiency, Hai Lan's home announcement said that a major reorganization constituted a reverse takeover, resulting in the merger of the financial statements. It is understood that Hai Lan's home has adopted a new franchise mode. The franchisee is responsible for paying but not responsible for the operation and management. The company is responsible for the distribution and distribution of the sales revenue, and the sales revenue is divided into proportions. This mode has once been accused of illegal financing.