Wenzhou Shoes, Clothing, Semir, AOKANG And Other Brands Make The Entity Shopping Experience Better Than The Electricity Supplier.

The stores are becoming more spacious, showing visual beauty, entertainment and entertainment functions. They display beautiful appearance and various styles, and provide the latest content of dress consultant service.

Semir Wenzhou five Horse Street flagship store night view.

　　 Semir Clothing, wedding bird clothing, Kangnai shoes... These famous brands of shoes and clothing in Wenzhou are famous all over the world, and they sell everywhere, relying on franchised stores all over the country and some direct outlets. But after 2010, with the rise of online retailing and commercial complex, Wenzhou brand shoes and clothing enterprises are challenged by the retail channel change because of the market advantage built by Street store brand monopoly.

Over the past few years, these well-known brands have been actively engaged in the layout of the whole channel marketing system, including the Internet sales mode. On the other hand, they have invested resources in upgrading the traditional street store system. The store area has been enlarged, the display of goods is beautiful, the categories are complete, the guests can enjoy entertainment in the shop, and even the dress consultant wears for the guests. In a word, in order to make the traditional shop experience better than the electricity supplier, the famous shoes and clothing enterprises were very competitive last year.

Semir Costumes:

Big store to improve terminal management

Last year, Semir fashion's Semir brand store upgrade strategy was implemented on a large scale. Semir Jiangsu Haimen Jiefang Road two store, Gansu Tianshui Mai Ji pedestrian street shop, Harbin Bayan new image store, Shijiazhuang red flag Street shop and so on grand opening; Yuncheng liberation road two shop, Daqing Manchuria Xinghua Street store and so on have been reopened. At the Semir ordering meeting, the company also publicized the upgrade experience of Semir Nantong Tongzhou new image store to franchisees.

Semir Nantong Tongzhou NEW Image shop After opening, product planning, display and promotion, shop image packaging and after-sales service have gone one step, and are favored by customers. Wang Quan Yong, a franchisee of the store, said that in a large and bright shop, customers saw Semir's products with high cost performance and felt the value shopping experience. After opening a large store, not only the shop image has been upgraded, but also the management of shop product display, promotion, after-sale service and personnel training has also been upgraded.

Last August 21st, the Semir Wenzhou five Horse Street flagship store was rebuilt and rebuilt with a new look. The store is one of the earliest and most flagship flagship stores in Semir, with a business area of nearly 1800 square meters, up and down 3 storeys. In order to better present the brand connotation and enhance the consumer shopping experience, Semir invited Korean famous design companies to customize the upgrading plan for the store, and made more than two months' meticulous transformation. The rebuilt storefront, according to the category display, and the overall decoration style, re divided the functional blocks, and added a cafe for customers to rest on the 3 floor.

It is understood that Semir terminal store upgrade program has been launched in the whole system, there will be more stores in the future to replace the brand new image.

Kangnai shoe industry:

Image consultant provides all-round services.

Last July 22nd, Kangnai The new image of the eighth generation terminal store and the "respecting Pavilion" are unveiled in Lucheng district. Kangnai's "respected Pavilion" is characterized by smart shopping, comfortable experience and personalized customization. It creates brand new, intelligent and experiential new retail terminals, which represents the promotion efforts of Kangnai store services.

Kangnai brand has a long history of more than 30 years. In the image of the new store, with the design of the shoe master's workshop as the main axis, Ri Yasuna's exquisite shoe making skills, comfortable shoe experience and sincere master spirit reflect the core soul of the whole "respecting hall". The layout and display of the entire store conveys the appeal of the Kangnai brand of the "comfort shoe master".

In the "respecting Museum", the collection of "Kangnai", "Kangnai family" and other brands, including leather shoes, leather goods and other products, has increased the interactive experience of consumers. In the shop, consumers can not only enjoy the shopping environment of "high, comfortable, comfortable and elegant", but also purchase and purchase more styles through the Kangnai IPAD intelligent guide system in Kangnai's image consultant. Customers can instantly acquire the collocation knowledge and maintenance knowledge of the product with two-dimensional code scanning, and purchase a seven day value-added service provided by the "exclusive Museum". In addition, Kangnai image consultant is also wearing a shoe family furniture, equipped with professional tools to provide customers with intimate, comfortable and all-round services.

Wedding bird clothing:

Korea collocation division serves VIP client

In September last year, the wedding bird clothing opened the first place of the collocation shop in China, and hired Korean beauty collocs to start shop activities. It brought new fashion etiquette guidance to the VIP customers of the exclusive store, and created the unique style of men's dress.

In this event, 8 South Korean collocs are divided into 8 lines, covering 23 provinces and 144 wedding birds outlets. From Yunnan to Heilongjiang, from Fujian to Inner Mongolia, they almost ran across the Shenzhou land, bringing tens of thousands of wedding birds VIP to one to one fashion services.

The activity has been carried out for nearly 4 months. The layout of the terminal stores, the preparation of meals, the matching of clothing styles, and the appointment of members have embodied the "three heart" service. During the activity, the customers who entered the store consulted with the careful guidance of the Korean collocs, all gained the latest style of dress matching. Many of the women heard that the South Korean collocs were visiting the shops. They volunteered to ask the collocs for their diagnosis and dress, and enjoyed a dress aesthetic service.

This time, the Korean bird collocs' patrolling activities have been successful, highlighting the urgent need for domestic men to rebuild their images. Taking this into account, starting from March 20th this year, the wedding birds will open the second quarter of the Korea collocation shop inspection tour, when the 7 lines will cover 19 provinces and 86 sales outlets.

Short commentary >

Service upgrading

It's also a business innovation.

Innovation is an effective way for traditional footwear industry to break through in the era of excess capacity. Under the situation that the electricity supplier is taking advantage of the low price advantage, under the unavoidable situation of the brand convergence, the famous shoe and clothing brand is innovating in the service of the store. It is a transcendence of shaping the brand image of the individual personality.

In traditional concepts, innovation always gives people the feeling of being tall and tall, thinking that high tech and breakthrough progress is innovation. In fact, business innovation is focused on improving and improving every aspect of the product value chain. For example, the service experience improvement of sales outlets is only a part of the whole value chain of brand products from production to sale, but the upgrading and innovation of this link is also a business innovation. Perhaps, with the innovation of this point, it can trigger an enterprise to upgrade from point to area. It can be seen that the transformation and upgrading of private enterprises are coming out step by step. Any slight improvement is an improvement.