Sales Promotion In Different Stores At The End Of The Year

Reporters in the interview found that, in fact, most of the

Retailers are competing in homogenization. In addition to lowering prices, it is difficult for customers to attract customers. However, some clothing stores have found another way to make the seemingly small market bigger and bigger, to open up the market by differential competition, and to consolidate the market with quality service.

"Differentiated competition means fewer competitors, avoiding fierce price wars, and putting more energy into enhancing the overall competitiveness, especially improving the service level. The rapid development of online shopping reminds us to optimize the shopping environment and improve the quality of service, so that consumers can happily shop, otherwise it will be easily eliminated."

Wang Qingli, a senior clothing sales manager of a formal brand, said.

At the same time, there are many people in the industry believe that, in the face of electricity supplier competition, physical shopping malls also have their own traditional advantages.

For example, the advantages of e-commerce are mostly distributed in popular brands, or in some obscure brands.

But for high-end brands, physical shopping malls give people more "reliable" feeling, and this feeling is not only from the trust of the brand, but also the subtle influence of service quality.

Wang Qingli also felt deeply about this. She told reporters that consumers often buy clothes in a perceptual way. Quality services can influence customers' decisions to a certain extent. "In the case of formal sales, in addition to providing routine services such as recommendation and tailoring, they can also focus on some extra services, such as teaching customers to wear neckties, matching clothes, and so on, which can generate many repeat customers, and at the same time, bring new customers through word of mouth.

This effectively enhances itself.

Turn more potential customers into effective customers. "

Stones from other hills can be used to attack jade.

According to a network of public information, in the United States, "some traditional retailers have built up an online platform on the basis of existing logistics, warehousing systems, credit and payment systems, so that they can sell online and offline" double fly ".

This "cement + brick" subsidiary business enterprises quietly rising.

However, for the apparel retail market, the threat of online shopping is both an impact and an opportunity.

The market of online shopping has expanded year by year, and has become a consumption trend. If clothing sales can be driven by the power of online shopping, or the pformation of online stores, or the combination of the two, it may not have good prospects for development.

In addition to greatly reducing the cost of selling through the Internet, it is more important to expand significantly.

Sales across the country are no longer confined to relatively small local markets.

It is understood that at present, a number of traditional department stores have built their own e-commerce platform to achieve self-help.

At the same time, relevant officials of the provincial chamber of Commerce told reporters that if traditional enterprises or brands want to be mutually beneficial with e-commerce enterprises, they must form a good integration mode with online sales and offline sales.

To do this, two tasks need to be done: first, break the boundaries between the network and the physical store, rely on the advantages of many brands of brand stores, comply with the advantages of e-commerce development, rapidly promote the development of brand names in the new field of e-commerce, and occupy the commanding heights as soon as possible. Secondly, the service in the physical stores should be improved. Customers can buy them directly in the physical stores, or participate in online preferential activities, and attract customers through offline experience and online preferential mode, so as to avoid the loss of customers.