Liu Haiying'S Proposals For New Exhibition Cities

The management of the exhibition industry is not a single job, but involves many departments. The government should make clear the management functions and unify the customs, public security, fire and other parties to simplify procedures for enterprises.

Taking Beijing and Shanghai as an example, since 2000, the exhibition industry has entered the fast track development period. Beijing and Shanghai can be equally matched. But in recent years Shanghai has become the commanding height of the exhibition industry. The operation of the National Convention and Exhibition Center (Shanghai) has stirred up the whole exhibition industry with one's own efforts.

The difference in policy plays a key role in this process, and enterprises are gathering more and more convenient to manage Shanghai.

Kunming is also facing the competitive pressure of several provincial capital cities, which are the first ones in the exhibition industry. Therefore, at the management level, the government needs to step up efforts to provide good environmental conditions for the development of enterprises.

It is not only in Kunming but also in other cities.

In fact, every meeting is accompanied by a certain scale of personnel turnover and consumption.

As an important part of the exhibition industry, large conferences, especially international conferences, play a special role in enhancing the city's image, promoting municipal construction and creating economic benefits, and also have a great role in promoting the exhibition industry.

Therefore, when developing the exhibition industry in Kunming, we should pay equal attention to the exhibition, promote each other, and develop the whole market as a whole.

At present, in the exhibition held in Kunming, the South Asia Expo and the Kunming import and Export Commodities Fair (Kunming Fair) have gradually become climate, and other exhibitions are small.

The exhibition is closely related to the local industrial foundation. For the cultivation or introduction of the exhibition, we should focus on selecting the exhibition that is combined with the local superior industries. This will not only promote the development of the exhibition industry, but also promote the development of the local industry.

In addition to its economic benefits, it can enhance the image of the city's exhibition destination.

The characteristics of exhibitions and conferences are different. It is necessary to integrate their own advantages, industrial foundation and other factors to focus on cultivating exhibitions or conferences, and then take advantage of existing advantages and help to integrate the trend of exhibition integration to drive the development of the whole industry.

Cultivating or introducing large-scale exhibition activities is also a test for local ancillary services.

Supporting service conditions can not achieve the desired effect of the organizers. This is also a common problem in many two or three line cities. For example, during the international exhibition, cross-border services such as finance, logistics, customs, service personnel and other supporting services are disjointed. The facilities can not meet the needs of the organizers and so on. The organizers have no choice but to bring their own service providers, so as to increase the cost of the organizers' expenditures, and the local service providers can not get the chance, and there is a contradiction between supply and demand.

Therefore, when we cultivate or introduce large-scale exhibition activities, the improvement of supporting services can not be ignored.

Kunming is like spring all the year round, rich in agricultural and biological resources and human resources. It has the potential and advantages of developing leisure industry.

The Kunming regional development strategy and prospect plan formulated by the Kunming Municipal Planning Bureau also mentioned that we should pay attention to the connotation of tourism development, form a business exhibition and tourism base, a leisure and tourist base, a recreation and entertainment base, a national cultural tourism base and a rural health tourism base, and build Kunming into an international tourist distribution center facing Southeast Asia and South Asia, and a world-famous tourist and leisure destination with unique climate and excellent ecological environment as its core competitiveness.

It is suggested that the relevant departments, based on the existing exhibition and industry, dig deep into the urban culture and local characteristics, integrate existing resources, create corresponding international exhibitions, or consider introducing leisure industry related exhibition projects to cultivate and innovate.

Want to attract

The first priority is to set up the image of the exhibition destination and promote the destination market.

The exhibition and Exhibition Bureau, exhibition office or similar organization should first be the exhibition industry marketing organization of the city, which will bring the charm of the city, the infrastructure and service capabilities of the city to the market.

For example, the Hongkong Tourism Development Council has set up a conference and exhibition development department to set up a distinct and prominent exhibition tourism image for Hongkong. The exhibition and Exhibition offices in Chengdu and Hangzhou have also adopted the same promotional principles, and the publicity and promotion results achieved are obvious to all.

With the development of mobile Internet, the proportion of information collection, product display and audience interaction is increasing.

It should be said that in the current exhibitions and conferences, the income ratio of information technology service providers has approached the share of traditional service providers, and even some traditional service providers will be thoroughly covered by information providers.

With the introduction of information technology, the validity, accuracy, breadth and depth of exhibition activities have been optimized accurately, bringing the exhibition industry to a new vitality and a driving force that can not be ignored.

Introducing strong exhibition information technology enterprises, we should plan ahead and formulate preferential settlement policies, so as to organize digitalization and virtualization in the future.

Do a good job in the cultivation of technological environment.

Data statistics is not only a summary of past situations, but also can guide future development when accumulated to a certain extent.

In recent years, the emergence of big data tools has increased the information quantification of exhibition activities to an unprecedented height. In the past, the exhibitors could only provide limited aggregate data such as the exhibition area, the number of exhibitors, and the number of on-site audiences. Now, they can provide each audience with an exhibition booth or even observe the exact starting and ending time of the exhibits, and even whether it has conducted online retrieval of exhibits.

Of course, more importantly, audience information will be presented in the presence of exhibitors according to the potential of purchase from high to low.

Therefore, data statistics play an important role.

In the research report, we made a preliminary data statistics on the current development situation. In the future, we can build a comprehensive exhibition data statistics index and establish a city exhibition industry database based on the published national or industry standards and reference statistics.

A conference and Exhibition Industrial Park is mentioned in the exhibition report. Therefore, a conference and Exhibition Industrial Park in Beijing, originally built as a "Exhibition Service Industrial Park", is now in an awkward position. On the one hand, the park is not convenient for pportation, far away from the urban area (about 5.6 kilometers from Beijing Capital International Airport, 13 minutes drive, about 13 kilometers from the new national exhibition), on the other hand, the industrial park only stays in the conceptual stage, and there is no practical industrial gathering action in the actual operation.

At present, the national 90%-95% exhibition enterprises are all small and medium-sized enterprises, which is basically consistent with the results of our investigation report. Therefore, the construction of the exhibition park should have the function of similar industrial incubator, and provide specific policy support for enterprises. For example, the exhibition service enterprises can get certain tax relief in the industrial park, or the exhibition building companies and logistics companies can get a clear financial subsidy, so as to create a policy environment to cultivate SMEs' professional strength.

Kunming is a famous tourist attraction in the whole country and even in the world, and the ecological environment is in the front rank in the whole country.

Therefore, the development of Kunming's Convention and exhibition industry should also cater to the green trend.

At present, the international green exhibition has become commonplace, no longer being taken alone as a topic for discussion, and we are not yet fully prepared.

Low carbon economy and Green Convention and exhibition are both the trend of the times and the needs of development.

Such as Singapore, Korea, Japan and other exhibition powers, the green exhibition has been highly valued and supported by the government.

Therefore, when formulating the exhibition industry development plan, Kunming should integrate the development strategy of green mice into the overall planning of MICE industry development.