How To Layout The Sports Shoes Market At The Critical Stage Of Industrial Pformation?

Analysis of China's sports shoes industry layout in 2014

In recent years, China's total economic output has been continuously improving, and the income of urban and rural residents has continued to grow rapidly, and the consumer goods market has developed rapidly.

With the remarkable improvement of living standard, the consumption level of clothing for urban and rural residents has been steadily raised.

Chinese sports shoes and

The market capacity is gradually expanding. According to Euromonitor's research data, from 2006 to 2010, the sales of Chinese sports shoes increased from 30 billion 485 million yuan to 54 billion 153 million yuan, and the compound annual growth rate was 15.45%.

According to Euromonitor's forecast, sales of Chinese sports shoes will reach 92 billion 993 million yuan in 2015.

According to Euromonitor's research data, from 2006 to 2010, China's sportswear sales increased from 28 billion 52 million yuan to 66 billion 995 million yuan, with a compound annual growth rate of 24.31%.

According to Euromonitor's forecast, China's sportswear sales will reach 142 billion 432 million yuan in 2015.

Imitation is the main way for enterprises to survive.

Only a few large enterprises in the industry have R & D capability, such as Lining, Anta, Binxing, etc. most of the small and medium-sized enterprises are still in imitation stage.

Through our country

The industry market evaluation report has learned that with the gradual maturity of the industry, R & D has become a bottleneck restricting the development of enterprises.

Let's take a look at how our sports shoes industry is laid out.

Sports shoes enterprises layout electricity supplier

In 2008, the scale of B2B e-commerce pactions in China reached 2 trillion and 960 billion, an increase of 39.4% over the same period last year.

At the same time, some well-known sports products industry in China.

Also seize the opportunity to change the business mode in the era of backward industrialization.

It is reported that this business mode has an obvious feature, that is, mass customization can be realized through network marketing channels.

According to experts, this mass customization relies on three comparative advantages of personalized marketing, flexible production and social logistics to realize the three advantages of this modern business mode, that is, customer driven as the core, pre sale and post production, and large-scale production efficiency improvement.

In fact, the vast majority of sporting goods dealers are not opposed to the mode of Internet marketing, and they also agree to buy and sell online.

It is a trend, and some of the owners are engaged in two businesses online and offline.

It is understood that at present, some outdoor sports products owners also attach great importance to network marketing, although the usual business is good, many customers are repeat customers, but through network marketing means, in the busy season to meet more personalized needs, in the off-season effectively pull orders.

As for whether it is necessary to go to the well-known online shopping website to "sell" its own storefront, the owners often laugh noncommittal.

Major wearer manufacturers quietly layout smart sports shoes Market

Before wearing the concept of wearable, what kind of technology is the highest among the wearable articles on the human body? Yes, they are sports shoes.

All kinds of sports brands have injected high technology content into all kinds of basketball shoes and running shoes.

Nowadays, although intelligent sports shoes are not yet popular, many manufacturers have quietly arranged.

In the eyes of some people in the industry,

Or intelligent sports shoes, in fact, the value is far more than the industry's smart watch.

Sports shoes market analysts pointed out that apple, Google, Nike and Mainland China's millet company may have been developing intelligent sports shoes related products, among which Nike has outsourced research and development work to Taiwan's team, mainly from Taiwan's universities.

Take Nike's intelligent sports shoes as an example, it will configure accelerometers and gyroscopes. If some actions may cause injuries, intelligent sports shoes will issue an alarm.