Experts And Professionals Will Take Care Of The Development Of The Exhibition.

　 Gathering time, land, people and people are developing. golden period

Reporter: how to look at the status quo of the exhibition industry in the province?

Luo Qiuju: my team is right. The fourteenth and the fifteenth Western Conference We carried out a follow-up study for two years, and also made a detailed analysis of the Fortune Global Forum held in Chengdu in 2013 and the Chinese business conference. The study of these exhibitions gave me an intuitive feeling that Chengdu has become a very important exhibition city. It has not only the large scale of exhibition, but also the advantages of policy, economy, industry, talents, etc. it can be said that the Sichuan Convention and exhibition industry with Chengdu as the leader is in a golden age of development.

Ceng Wujia: in recent years, our province MICE industry Vigorous development has led to the formation of a convention and exhibition economy system. The province has successfully undertaken and nurtured a number of large-scale, professional and market-oriented national and regional exhibitions. Among them, the exhibition area of more than 100 thousand square meters, the standard booth in more than 4000 large exposition, including the Western China International Fair, the national sugar and wine fair, Chengdu international automobile exhibition. At the same time, the exhibition and festivals industry in every city and prefecture has developed one after another. Relying on its own regional cultural characteristics and industrial characteristics, festivals and festivals have been increasing, such as the water festival in Dujiangyan, Torch Festival in Xichang and the international dinosaur Lantern Festival in Zigong. These festivals have also become famous brands in Sichuan.

　　 Don't look at the freshness.

Reporter: at this stage, the exhibition activities in our province have already formed a certain scale. In the future, how should we focus on improving the quality of the exhibition in the whole province?

Zhang Xuehui: at present, the exhibition resources in the province are not evenly distributed, and the exhibition activities, exhibition venues, exhibition enterprises and talents are highly concentrated in Chengdu. Next, we should focus on breaking the uneven distribution of resources, from the current "single center" development pattern, to Guangdong, Zhejiang and other provinces to create a "multi center" Convention and exhibition structure.

Zeng Wu Jia: the development of MICE industry should have a clear goal. If you can't look at what activities are fresh, you must rush to do it. We must strictly control the quality of exhibition activities. Exhibition services for the industry, naturally need the industry to support, all localities should according to their respective industrial characteristics, to do sustainable development exhibition.

At the same time, as a whole, there are still very few professional exhibition talents in our province. In terms of talent storage, there are still very few professional entrepreneurs and managers who have solid professional knowledge and rich working experience. In terms of personnel training, only 5 colleges and universities in Chengdu have 5 conference and Exhibition majors, and relevant vocational training for exhibition has not been fully developed. The talent pool of exhibition industry is obviously insufficient. In terms of theoretical research, no one has systematically studied the exhibition experience and operation mode of Sichuan. Speeding up the training of exhibition talents and the formation of exhibition research system are very important for improving the quality of exhibition in our province.

Luo Qiuju: to improve the quality of exhibition, we should also pay attention to the integration of MICE industry and other mature industries. The exhibition companies in Sichuan are still dominated by exhibitions. In fact, Sichuan Convention and exhibition industry should make full use of and explore the rich tourism culture resources of Sichuan, and develop and develop the MICE tourism industry with its deep docking and integration. In developed countries and Shanghai, Beijing, Guangzhou and other places, the integration and docking of these two formats have reached a higher level. The new tourism industry has already accounted for more than 20% of the world's tourism industry.