Industrial Layout Of Sports Shoes Industry In China In 2014

The market capacity of Chinese sports shoes and sportswear gradually expanded. According to Euromonitor's research data, from 2006 to 2010, the sales of Chinese sports shoes increased from 30 billion 485 million yuan to 54 billion 153 million yuan, and the compound annual growth rate was 15.45%. According to Euromonitor's forecast, sales of Chinese sports shoes will reach 92 billion 993 million yuan in 2015.

According to Euromonitor's research data, from 2006 to 2010, Chinese sportswear Sales increased from 28 billion 52 million yuan to 66 billion 995 million yuan, with a compound annual growth rate of 24.31%. According to Euromonitor's forecast, China's sportswear sales will reach 142 billion 432 million yuan in 2015.

Imitation is the main way for enterprises to survive. Only a few large enterprises in the industry have R & D capability, such as Lining, Anta, Binxing, etc. most of the small and medium-sized enterprises are still in imitation stage. Through the market evaluation report of China's sports shoes industry, we know that with the gradual maturity of the industry, R & D has become a bottleneck restricting the development of enterprises. Let's take a look at how our sports shoes industry is laid out.

　　 Sports shoes enterprises layout electricity supplier

China's B2B in 2008 Electronic Commerce The scale of transactions reached 2 trillion and 960 billion, an increase of 39.4% over the same period last year. At the same time, some famous brands in China's sporting goods industry also seize the opportunity to change the business mode in the era of backward industrialization. It is reported that this business mode has an obvious feature, that is, mass customization can be realized through network marketing channels. According to experts, this mass customization relies on three comparative advantages of personalized marketing, flexible production and social logistics to realize the three advantages of this modern business mode, that is, customer driven as the core, pre sale and post production, and large-scale production efficiency improvement.

In fact, at present, most sporting goods dealers do not object to the mode of Internet marketing. They also agree that buying and selling sporting goods online is a trend. Some of them are also engaged in two kinds of online and offline businesses. It is understood that at present, some outdoor sports products owners also attach great importance to network marketing, although the usual business is good, many customers are repeat customers, but through network marketing means, in the busy season to meet more personalized needs, in the off-season effectively pull orders. As for whether it is necessary to go to the well-known online shopping website to "sell" its own storefront, the owners often laugh noncommittal.

　　 Major wearer manufacturers quietly layout smart sports shoes Market

Before wearing the concept of wearable, what kind of technology is the highest among the wearable articles on the human body? Yes, they are sports shoes. All kinds of sports brands have injected high technology content into all kinds of basketball shoes and running shoes. Nowadays, although intelligent sports shoes are not yet popular, many manufacturers have quietly arranged.

In some industry insiders, smart shoes or intelligent sports shoes are far more valuable than the smart watches that the industry is making.

Sports shoes market analysts pointed out that apple, Google, Nike and Mainland China's millet company may have been developing intelligent sports shoes related products, among which Nike has outsourced research and development work to Taiwan's team, mainly from Taiwan's universities.

with Nike For example, the intelligent sports shoes will be equipped with acceleration sensors and gyroscopes. If some actions may cause injuries, intelligent sports shoes will issue an alarm.