AA, UNIQLO, Muji And Other Brands Are Basically Bigger Killer.

In the entire fashion industry, from the top

To tide brand and fast fashion, almost every brand has to dig for new ideas and change in every season. Subtext is saying: "new products! New products! Do not pass through the road!" however, there are still some brands that run counter to their principles and are characterized by basic funds. When many people are skeptical about this strategy, they have sold all these basic items.

Who are they?

American Apparel

The original flavor of the United States.

The American Apparel factory is the largest in the United States. At the same time, it insists on the principle of "Made in USA". Rather than cheap foreign workers, we must find more expensive American workers and keep the original American characteristics.

It looks like it can't go out.

。

American Apparel's clothes look very bland, many of them are like underwear that can't wear out, but this is the signboard merchandise.

Don't look at these basic underwear, but the price and quality are not low, the processing process also does not use rigid and bleaching chemicals.

This is exactly the idea of American Apparel: clothes should not be more important than people who wear them.

Ad models that are very grounded.

You can't see beautiful models in the advertisements of American Apparel, but feel that they are just like living beside you.

Ambiguous 70s and 80s ballroom style.

Perhaps because of the characteristics of American Apparel, many people have a special liking for their family.

AmericanApparel's clothing is also the most fashionable test of skills: every single thing is very simple, it's vintage, otherwise it's totally discolored.

Many stars are also fans of American Apparel, and Emma Roberts, Taylor Swift, Rihanna and so on are photographed in the shop of American Apparel.

Maybe some of them are unattractive inside or jeans, that is, from AmericanApparel!

Uniqlo

If American Apparel has a dark stubbornness, then Japan.

(thematic reading) is more willing to embrace differences.

Similar to AmericanApparel, UNIQLO's flagship is also a variety of simple basic items, such as sweaters and short sleeves in all colors.

But in terms of technology, UNIQLO may be better than ever: the winter heating coats and thin down coats, plus the price of being very close to the people, are enough to get a lot of people to wear a few.

In addition to basic funds, UNIQLO often introduces various cooperation funds, and has a complete match with H&M.

Among them, there are lovely Hello Kitty and Snoopy cartoon cooperation, also have joint names with Cath Kidson, Undercover and other brands, and more Andy, Warhol, Kusama Yayoi and other artists Memorial.

The "UT" series, which is positioned as "pattern T-shirt co operated by UNIQLO and designers and artists from all over the world", is also an important part of UNIQLO revolution.

The effect is remarkable. It is said that every three Japanese have a UNIQLO coat. In a reply to a "year old millions of rich people," many people say they often wear uniforms.

Apart from cooperation, unlike American Apparel, UNIQLO attaches great importance to the choice of models.

The Asian region is looking for the "goddess" with high popularity. Gianna Jun did not say so. He also asked the French legend In s de La Fressange to go to the mountains to make a joint name of UNIQLO.

Just the same clothes of dozens of RMB, wearing them immediately has a big effect.

MUJI

MUJI (thematic reading) product category is mainly daily necessities.

Products focus on simplicity, simplicity, environmental protection, people-oriented concept, packaging and product design no brand logo.

Because of the ability to provide consumer shopping, the sense of popularity and reasonable prices and other characteristics, the first name of the brand good feeling survey, brand good sense of up to 51.1%, by the high support of Japanese consumers.

It advocates MUJI's modern philosophy of life which is simple, natural and rich in texture.

MUJI is not pursuing the best but better.

Because "this is good" contains restraint, reason and concession.

Jil sander

This category is called western minimalism. Many high street brands take this as the design concept. Among them, the typical representative from the ordinary consumers is Jill Sander Jil Sander.

Minimalism has always been the brand characteristic of Jill Sander Jil Sander.

In the new season, Jil Sander models paint naked makeup, stay away from sex and stay away from passion.

Since 2009, Jil Sander has worked with UNIQLO to launch the Uniqlo+J selection series, which is famous for its minimalist style. It has both design sense and classic wear. It is a basic fashion item that everyone can afford. Once launched, it is touted as one of the most successful fashion brand cooperation Series in history.

COS

Like Jil Sander, H&M's high street brand COS also belongs to Western minimalism, but COS is younger, while the version is still concise, but the color is more lively and bold.

Jiangnan Buyi / sketch / exception / DA dress rock

Influenced by minimalism, especially Japanese minimalism, a large number of domestic designers have applied this concept to the best of them. Among them, the typical representative is Jiangnan Buyi and its men's wear brand sketches.

Jiangnan cloth is advocating natural, low-key, practical wear, often choose pure natural fabrics such as cotton, hemp, over the years has also been a senior literary young women's love.

In addition, the "exceptions" of Da Yi Yan and silent cultivation for decades have also been typical representatives.

Theory

Theory is a New York brand founded in 1997. It is now owned by Japanese companies. Its style is simple, elegant, comfortable and well matched. It is mainly dressed as a suit, and is very suitable for office workers. The material of the clothes is also excellent.

Everlane

Everlane is a brand with The Prefect Basics as its target. At the beginning, it only made shirts and Tee.

With the increase of products, Everlane not only has not reduced its minimalist style, but also has higher and higher requirements for materials.

Basically, the single items in the wardrobe, especially the tops, are all sold on Everlane, not many colors, but they are all mixed colors. The styles are also very low-key, but the fabric and design are not low-key at all.

Relative to the costumes, Everlane's leather is also excellent. It is made from Italy calf skin. Its quality can be compared with Hermes, and its design is simple and clean. Each bag has its own different use occasions and use value. It can be matched with all kinds of clothes. There is no problem of in not in. It is a solid basic bag.