Fashion Promotion: Brainstorming
Every time a sales promotion is launched, businesses will start brainstorming. The birth of a creative sales promotion plan must be accompanied by the designers' painstaking efforts and imagination. So, is it difficult to design creative sales promotion? Xiaobian can tell you that we can plan very well if we master the following design tips and difficult creative sales promotion plans.
Many businesses are doing a lot of activities when they are in a state of flickering their customers: first, they use the most sensational and shocking price slogans to recruit customers, and then tell them to participate in activities and other additional values. Such an idea is totally wrong, if we want to do it. Titled party Then, we must strictly carry out the content of the title, otherwise, after the activity is finished, the money will be made, but the customer will be lost.
If we conceive Promotion When we really can't think of such a good theme, we must take the best interests of customers as the theme of our activities. Because sales promotion itself is a price war between businesses. customer We will aim at the shops that are most beneficial to us, so when we design the propaganda points, we should add some words such as "the lowest price, the highest discount" and so on, which will stimulate consumers' consumption desire more.
The process of doing business is actually a process that shopkeepers need to learn to deal with different people. The use of emotional marketing is very effective in establishing and maintaining relationships between old customers and enhancing their loyalty to stores or brands. For example, on Valentine's day, the whole world has to give way and blessings to lovers. In the days of selling women's clothing shops, the seller of a women's clothing shop is ingenious to give a discount to all the single girls who come to the home. The same order will give small gifts on the same day, so that the sales volume of the store's clothing sales has doubled several times on that day.
When doing promotional activities, the theme is exactly the same, and it takes more than a half, especially during some festivals. In this way, not only does the activity itself have little attraction, but also the familiar consumers will become an example. We want to make use of the joyous atmosphere of holidays. There is nothing wrong with it. But we should know that the more such a period is, the more businesses we have to promote sales activities. Therefore, we want to break through, and we must distinguish the theme of our activities from other businesses, so that we can easily capture the hearts of consumers.
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