Fujian Style Women'S Clothing Rises In Interactive Marketing

Foreign agents take the initiative to find the door.

"We have just signed several provinces, recently with Beijing.

We are also negotiating. The other side is quite interested.

Wei Mingsen, chairman of Xiamen Shi Meng Clothing Co., Ltd.

It is reported that several brands of Fujian women's clothing, such as Department of love and wewe, have developed well this year, and the market has expanded to many provinces and cities.

The industry believes that this is a manifestation of Fujian women's clothing is rising.

Even at noon, the telephone number of Lin Fang Xiu, the marketing director of Shi Meng clothing, did not stop.

"Recently, you have received a call from a foreign agent, and you have the right time to talk."

He said that this year's high-end women's clothing market has been greatly affected. In the past, women's clothing brands, such as Zhejiang, Guangdong and Shanghai, which had taken up a large share of the market share, had already appeared a "off supply" situation. No new goods were sent to the agents. The agents had to look everywhere for goods. "An agent often has more than ten dozen stores. Now it has entered the winter. No new goods are on shelves. It is very difficult to attract consumers to the shops. If the shops of the agents are out of stock for a long time, the consumers will no longer come."

Lin Fangxiu said, according to some agents, Zhejiang has already fallen some.

"Three or four brands have no supply at all."

He said that most of the agents they received were originally women's clothing brands in the Zhejiang area. "Because the brand of the agent is out of order or the market is not in good condition, they turn to Xiamen and Quanzhou to find women's clothing brands."

He introduced that the market of Shi Meng has expanded to Shandong, Zhejiang, Hubei and other places recently. "Agents in some places haven't negotiated the conditions for a while, but they have already sold them to shops because they do not sell products in the shops."

Reporters in the love brochure, we can see that the company's layout has also increased a lot of red flag.

"Our previous market in the two lakes, Guangdong and Henan, has also recently increased many agents.

Some markets, such as Chengdu, have not entered hastily, but also because they dare not look for agents and are still screening.

Chen Songbai, manager of the company's planning department.

"The price of women's clothing is not very high demand for stores, forty or fifty square meters can open a store, which is also attracting many agents."

Chen Songbai said that under the current market weakness, small funds and well managed shops have become the targets of agents.

The concept of parity has been recognized by the market.

Wei Mingsen told reporters that Fujian's women's clothing has been a new force this year, mainly because of the concept of "parity" which has been built for a long time.

"The contraction of the economy has resulted in a decline in sales of high-end clothing, and the impact of electricity suppliers on cheap clothing is also very small, and the prices on the Internet are almost the same."

"Our positioning is targeted at the 20 year old female consumer group -35 years old. Their demand for products is excellent and inexpensive, so if we control the quality of products well, we will be able to attract consumers."

Wei Mingsen said, because the company has its own production line, in addition to a few winter clothing production outsourcing, the quality of other categories can be controlled by themselves.

Chen Songbai also said that about 50% of the company's products are produced by themselves, and R & D has always been in their hands.

He said that women's clothing market is very optimistic, the potential of women's clothing market is very large, but female consumer groups have more requirements for products, and the updating of products must be fast.

"New products from design and research to production and sale, only 15-20 days, a month at most.

Most of the products are designed and developed by themselves, and only 40% of them are from outside.

Production control is in your own hands. You design and develop products and control risks in your own hands.

He said.

Wei Mingsen made it clear that parity women's clothing market still has 5 years of development space.

"Nowadays, domestic business men's wear, casual wear, sportswear and other categories have already emerged as the first leading companies. The Hangzhou women's wear brand is concentrated in the high-end high-end women's wear market. Only the women's clothing market at a fair price, everyone is still developing in competition, and the brand can still have the opportunity to rise."

He believes that parity women's clothing as long as precise positioning, in such rapid development, it is easy to gain a firm foothold.

"Actually, because of

There is little difference between the price and the prices of the best sellers on the Internet, and the physical stores offer more experience opportunities. For this consumer group, they are more willing to buy fashionable clothes in the physical store. "

Insiders said.

R & D design caters to consumer psychology

However, female consumers who buy popular fashions are less loyal to brands because of their more sensitive price.

"They pay more attention to the price performance ratio, so the quality of the product is very important."

Wei Mingsen believes that if consumers want to recognize the popular brand of women's clothing, the first thing to do is to grasp the quality of products.

He said, next is to close to the market, "in the product development must be grounded, we have more than 300 quarters in a quarter, the summer clothing can be listed in 5 bands, so that the terminal retail stores always have new products, seize the female consumer psychology, and can promote the growth of retail sales."

The industry believes that compared to male consumers pay more attention to brand, female consumers pay more attention to style, so R & D is the most important success factor for women's clothing.

"Female consumers are always looking for new changes, and their loyalty is low. This is a very important factor restricting the brand development of women's clothing."

This person believes that women's clothing consumer loyalty is low, especially the more low-end consumer groups do not recognize the brand, it is difficult for the bosses to scatter their advertisements.

Build this loyalty in your heart.