Red Dragonfly Wants To Become Second Wenzhou Listed Shoe Enterprises

The Red Dragonfly company listed on the basis of the total share capital of 350 million shares, issued no more than 80 million shares on the Shanghai stock exchange, and the total share capital after issuance is not more than 430 million shares. The prospectus (Draft) shows that after the listing, the company will raise funds to invest in construction marketing channels and information systems, investing nearly 870 million yuan and 108 million yuan respectively. Euromonitor report shows that in 2012, BELLE international ranked 6.6% in the domestic footwear market in the first place, while the Red Dragonfly Footwear industry shares in the domestic footwear market share of 1.4%, ranking fourth.

It is understood that the Zhejiang Red Dragonfly Footwear Limited by Share Ltd was launched by 15 natural persons such as the Red Dragonfly Group and Qian Jinbo, and the direct shareholding ratio of Qian Jin Bo in the company was 13.85%. He also indirectly held 51.32% of the company's shares through Red Dragonfly Group and became the company's actual controller by 65.17% of the shares. The prospectus (Draft) shows that the issue price of the company's shares will be around 12.18 yuan per share. By the end of last year, the company's net assets per share were 4.08 yuan.

In addition, among the 15 natural shareholders of the company, a shareholder named "Zhu Qinan" appeared, occupying 0.48% of the company's shares, but confirmed by many parties that the "Zhu Qinan" was not the Wenzhou shooting master Zhu Qinan.

The prospectus (Draft) said that the company had a larger stock amount, which was a risk after the company went public. At the end of 2013, its stock value accounted for 41.27% of the current assets, accounting for 23.53% of the total assets. Among them, the book balance of inventory commodities is nearly 615 million yuan, accounting for 92.44% of total inventory. The company plans to stabilize shares, including increasing holdings and repurchase shares, so as to ensure that stock prices are relatively stable within three years.

　　 Brand introduction

The Red Dragonfly brand was founded in 1995. The Zhejiang Red Dragonfly shoe Limited by Share Ltd belongs to the Red Dragonfly Group. Creating a high-end brand with a sense of history and expressing Oriental fashion is the initial dream of red dragonfly.

Adhering to the "enterprise culture value from distance", we have achieved leaping development over the years. At present, red dragonfly has set up R & D Information Center in fashionable cities such as Milan, Paris, Japan and Korea. In Beijing (Beijing store), Shanghai and Guangzhou, brand studio, design studio and fashion information conversion center have been established, and the Red Dragonfly products are synchronized with international fashion by using global design information and resources. In China, Zhejiang, Guangdong, Shanghai and Chongqing have laid out the R & D production base of products, and the terminal outlets have covered all the key economic cities in the country.

After returning to zero, the new red dragonfly is not only a brand of shoes manufacturing shoes, but a product structure with rich (rich stores), a mature, rich and international fashion brand group. The product line has also developed from the original shoemaking to the comprehensive fashion leather, women's wear, men's wear, children's shoes, children's wear and accessories. The development route of one brand and many products has been attacking many angles in the light of "China's creation", insisting on making the Red Dragonfly a new "domestic product" that leads the trend.