ZARA Brand Growth Experience

　　 In 1975, apprenticeship was born. Amancio Ortega Gaona (Amancio Ortega Gaona) opened a remote town in northwestern Spain. ZARA A small clothing store. Today, the unknown ZARA has grown into the world. Fashion dress The leading brand has been found in more than 60 countries and regions, with more than 1000 stores.

The way of ZARA brand can be said to be an alternative to the fashion apparel industry. It has created a new Fast Fashion mode in the traditional top dress brands and public apparel. With Fast Fashion becoming a mainstream format of fashion apparel industry, ZARA brand is also highly praised. Some people call it DELL computer in fashion industry, and some people comment on it as Swatch watch in fashion industry. In 2005, ZARA ranked 77 among the 100 most valuable brands in the world. Harvard Business School ranked ZARA as the most valuable brand in Europe. Walton Business School regarded ZARA brand as a model for future manufacturing. ZARA, as a leading company in the future, has become the benchmark of fashion apparel industry.

There are too many halos on top of the ZARA brand, but it is by no means nominal. The beautiful financial figures behind it are the best annotations. In 2005, ZARA's global operating income reached 4 billion 400 million euros, and its pre tax profit was 712 million euros. In a research report, Morgan Stanley predicted that the average annual growth rate of ZARA EPS was 10.9% in 2014, while the annual growth rate of the five luxury goods groups such as Burberry (BURBERRY) was only 7.7%. As ZARA's financial performance was good and its growth momentum was strong, the wealth of ZARA Amancio founder Amancio Ortega Gaona (Amancio Ortega Gaona) also rose steadily with the rising stock market value. In 2007, Forbes ranked eighth in the world's richest list, and its total assets amounted to $24 billion.

ZARA, as the leading brand of Fast Fashion, is famous for its huge profits. It can be regarded as "fame and wealth". ZARA has become a model of profitable brands. The ZARA brand is rising at an alarming rate in the fashion apparel industry. In 2005, it became the 100 most valuable brands in the world, and left behind Armani, Armani and other fashion costumes. The history of the rise and fall of the great brands in different economic times tells us that the rise of a great brand often lies in the high conjunction between its brand spirit and the spirit of the whole age and the deep needs of consumers. ZARA is the best explanation for the success of the profitable brand model in the world.