Start AOKANG Live New Layout Footwear Industry Actively Carry Out Self Rescue

At present, the spread of the new crown pneumonia is spreading all over the world, and industries have encountered unprecedented impact. The shoe industry can not stand alone. From Europe to the United States to Japan, from Nike, ADI to many domestic shoe brands, are actively helping themselves. In the post epidemic era, where will China's retail industry go from here? How can shoes and clothing enterprises display their tricks?

In May 30th, in the post epidemic era, the launching ceremony of the new retail Road and AOKANG International (7.780, 0.12, 1.57%) digital store started at Wen. AOKANG International announced that strategic cooperation with Alibaba will accelerate AOKANG's digital transformation. AOKANG has also reached strategic cooperation with Ruili to launch a new layout of AOKANG's live broadcast.

Ali transformation AOKANG digital transformation

The strategic cooperation between AOKANG and Alibaba will open up three key links, including online traffic, offline stores and supply chain. With ALI data technology, effectively enhance the new retail value of AOKANG offline stores.

Alibaba will facilitate the transformation of AOKANG's digital store, with the help of Ali data technology, realize the comprehensive digitalization of stores and customers, realize the digital upgrading of commodities, transactions, data and services, and merge deeply with online and offline businesses, providing AOKANG with IP empowerment, traffic empowerment, mode empowerment, technology empowerment, and supply chain empowerment.

AOKANG is also announcing its formal entry into the purchase platform of Ali City, with the help of digital means to enhance the convenience and experience of residents' consumption, meet the needs of consumer upgrading and innovate the business form.

Wang Zhentao, chairman of AOKANG international, said that the digital economy has become a new trend in the new air gap and intelligent age. AOKANG joined hands with Alibaba and other industry leaders to explore the new integration of digital transformation and integration, and build AOKANG's store into a digital store, integrating into new technologies and new methods, such as big data analysis, live delivery, and city distribution, etc. Field.

Digital intelligence drives new growth in traditional industries

In the retail industry, people's freight yard is the three eternal elements, and so is the new retail era.

In addition to the integration of online and offline businesses, the most popular thing about new retailing is reconstructing people's freight yard.

In the keynote speech of Xiao Lihua, vice president of Alibaba and President of Yun new retail division of the company, in the keynote speech entitled "new growth in intelligence driven by war epidemic", we focused on the layout and thinking of Alibaba's new retail business, and how to realize the practice of intelligent driven growth in some epidemic situations.

In Xiao Lihua's view, all decisions of future businesses are based on data analysis to make business decisions better. Ali will help businesses realize the online, reconstruction and efficient connection between people and goods, and use big data to achieve full chain links, so as to improve the efficiency of message transmission.

Xiao Lihua believes that in the retail era, business must return to the product itself, and at the same time, try to interact with fans, trying to spread and expose their brands online and offline, and enlarge the potential energy with the help of the Internet. This is the cross border empowerment of new retailers.

AOKANG works together with Ruili layout network live broadcast

In order to further explore the new retail way in the post epidemic era, at the launch ceremony of the day, Chen Yejin, chairman of Ruili magazine, and Xiao Xiao, chairman of Rui Mo's champion, were invited to have a dialogue with Wang Zhentao and Xiao Lihua on the spot, aiming at hitting the problems and pain points in the new retail industry.

At the same time, AOKANG has also reached strategic cooperation with Ruili to launch a new layout of AOKANG's live broadcast. In the future, the two sides will try to make more new business models through resource exchange, AOKANG's 10000 shopping guide and Ruili's net red model. It is hoped that the two sides will work together to make marketing work.