Is It Really So Important To Be Full Of Market Brands?

< p > < strong > "original single" business flourishing < /strong > < /p >.

< p > in the memory of many young people who grew up after the reform and opening up, for various reasons, the export of foreign trade products to the domestic market is a symbol of quality life.

In the traditional sense, foreign trade "original goods" are the products that the manufacturers have dug out from the "planned scrap materials" determined by foreign merchants. Although they haven't entered the large product library, the quality is almost the same as those in the big brand stores.

< /p >

< p > reporter survey found that today's "original single", "finished goods" is not that simple.

< /p >

< p > C home fishermen shoes, small scented sheepskin classic bag, big brand original single umbrella...

In the circle of friends of CC, a WeChat seller in Changchun, the "original list" of all kinds of international famous brand clothes and caps is available.

Businesses say the purchase channel is hard enough to get a counter comparison, and the quality is not inferior to the genuine product.

"There are more than 40 orders a week after the shelves."

The seller said.

< /p >

< p > a large domestic brand of nearly 5000 yuan, the purchase price on behalf of Taobao around the world is about 3500 yuan, while the price of CC family is only 580 yuan.

Although the price is so "too low", Zhang Xiaoke, a citizen who often buys the so-called "original bill", says that similar items only cost one hundred or two hundred yuan on Taobao.

< /p >

< p > in a larger foreign trade store in Qianjie street, Changchun, gathered at least dozens of brands such as ARMANI, LEE, BURBERRY and so on.

The shops are crowded with people coming and going.

A LEE brand jeans cost only 198 yuan, while the similar style is at least eight hundred or nine hundred yuan in the mall.

< /p >

< p > although the price of the "original goods" is much lower than that of the genuine ones, such a low price is still encouraging people to play drums.

According to industry sources, more than ninety percent of the "foreign trade documents" on the market are not genuine.

In the survey, the reporter tried to ask some businessmen about the source of their "foreign trade orders", "foreign trade orders", but all businesses were silent. They only expressed "definitely the original foreign trade list", but they were vague about commodity channels, quality assurance, fabric quality and so on.

< /p >

< p > < strong > consumers know fake buying fake? < /strong > < /p >

< p > reporter found that many consumers have developed the habit of "knowing fake buying fake".

Unlike buying online fake goods, many consumers know that they are not original products before buying the so-called "original order".

"The foreign trade products sold on the market in our country are under the banner of" tail sheet "," original single ", and fake products produced by small workshops.

A staff member of China Fashion Association revealed.

< /p >

< p > consumer Li Ke Ke (Ke Ke store) is worried about the damage.

< /p >

< p > Chen Qiaoqiao, a university student, said that the fashions and fashions made by the world's first class designers were popular among the people. However, the price of the famous brand goods was so expensive that the common people were terrified.

< /p >

< p > at some stalls in Guilin Road, Changchun, some purses and handbags, which imitate the products of foreign brands, are put on the stalls for sale, and some of them are "fake to no longer leave". However, the reporters observed that they came to ask buyers to come in an endless stream.

< /p >

< p > according to consumers who regularly buy such goods, many businesses will explicitly tell consumers when they sell such goods that this is not a real big name commodity, but a large wholesale market from Guangzhou and Shenyang.

< /p >

< p > {page_break} < /p >

< p > < strong > market expect purification < /strong > /p >

Less than P, the former foreign trade goods that win by quality are more like playing a real brand war. The attractiveness of the famous brand LOGO is far superior to that of materials and workmanship in many consumers' minds.

The online and offline interaction between the Internet and the "original single store" has also made the market of "foreign trade goods" somewhat chaotic.

< /p >

Jin Xiaotong, a consumer expert and professor at Jilin University, said that in the process of consumption, some people chose the so-called "original single" product, which is a "shortcut" that can satisfy the vanity and save money. Some businessmen just saw some consumers' consumption demand, which gave birth to the "original single" industry, which is unfavorable to protect the brand image and maintain the normal consumption environment. P

< /p >

< p > some consumers believe that in order to eradicate the prevalent market malpractice of these counterfeit so-called "foreign trade goods", we must strengthen law enforcement, and some people also suggest that they should legislate for it.

< /p >

< p > Sun Zhiming, a researcher at the Jilin Academy of Social Sciences, thinks that China has already established a very strict legal system for manufacturing, selling fake goods and protecting the rights and interests of consumers. What is urgently needed now is to strengthen the administration according to law in the existing framework, and punish the market environment effectively by forgery, selling and investigating severely, and timely management.

< /p >

< p > > many consumers in the interview appealed that it is imperative to sell the "goods" in the circle of friends in the hot marketing of WeChat.

Some businesses "kill cooked", genuine goods and "goods" mixed sell, buyers are direct or indirect friends, also do not tear well, rights are facing difficulties.

< /p >