Electricity Supplier "Go To The Countryside" Ten Wonders

　 1., brush the wall is a kind of amorous feelings.

In order to attract the good villagers of the motherland, the big businessmen of various electricity providers have adopted the way to brush the wall. No fear of low, afraid that the masses will not bite.

"You can go abroad and go to the countryside. When you get tall, you get into the times square of New York, and then you can spread the red brick walls in the countryside. Jingdong, micro-blog, has conveyed its confidence in washing walls and going to the countryside. From the fourth quarter of last year to March this year, Jingdong has brushed 8000 wall brushing advertisements in more than 100 townships across the country.

Jingdong is not the only one who brushes the walls. Last year, Taobao posted a slogan on the big wall of farmers' homes that "life wants to be good and hasten to Taobao". In addition, we all know a lot of publicity slogans such as Baidu's "selling, looking for Baidu", Dangdang's "fellow townsman to see the villagers, shopping to Dangdang" and so on.

2. employees, countryside Go!

Cost control is an important part of the "last mile" terminal distribution in rural areas. And the establishment of its own control network to do the rural market, it is easy to appear the problem of high cost, and for the rural end delivery, Shun Feng has done a new exploration - exclusive agency mode.

Shun Feng's rural site is directly battalion management, exclusive agency mode, that is, agents can only undertake the business of Shun Feng, can not receive orders from other courier companies, and then outsource distribution business.

SF hopes to control the service quality of its agent from this exclusive agency mode. Shun Feng said that the hardware and software facilities of these sites are like those of the first and second tier cities, and the whole process of receiving and sending parts will be real-time access to the SF large platform system.

In addition, SF also encourages internal employees to act as agents for rural networks and set up venture support funds. It can also be recommended by internal staff, but not openly and extensively.

Three Micro electronic business Hematopoiesis for villages?

For rural development, Tencent is a literary and artistic creation, not called "going to the countryside", but also called "building a new dream village".

The Tencent foundation has invested 15 million yuan, and built 5000 square meters of Dong great song ecological museum in Tongguan, Liping, Guizhou.

Fu Jianfeng, President of Tencent's Zhejiang Zhejiang network, said he hopes to combine mobile Internet tools, micro businesses with fair trade and become a rural experiment with considerable imagination. Let Liping copper pass be the economic hematopoiesis of the village.

Theoretically, through the micro electricity supplier, the Dong villagers produced high-quality tea, embroidery, silver products and oil products with a lower threshold sales channel, which is indeed a "dream building" initiative.

4. folks, come to the platform!

utilize Online retailers To let farm produce go out of town, for villagers, traffic and resources are rather strange. For a large platform, the Commission may be a great expense for the villagers. Besides, the distribution problem is also a major difficulty for the agricultural products to get out of the city.

Gome online has made a new move in the field of agricultural products, which directly saves the first year's commission. Besides, the flow and platform resources of Gome online are free. Gome online also said that there are more than 50000 outlets in rural areas to support rural agricultural products going out.

Are these conditions enough for villagers to be moved?

5. service station, service home

In November, the "Jingdong help service store" quietly landed on the township. The main function is to provide a one-stop service solution for the county level cities and rural consumers, such as distribution, installation, repair, maintenance, replacement and so on. Jingdong revealed that it hopes that "Jingdong help service store" can expand to more than 1000 in three years, trying to bring benefits to rural consumption from the price.

Coincidentally, Suning started upgrading and upgrading its township service stations in the O2O Shopping Festival launched in early November. Let Suning's township service station become the "capillary" of Suning's penetration into rural electric business. Suning side said that in addition to the way to transform the site, it would also adopt the way of joining to expand the township service stations, and the franchised operators should put on the uniform and uniform logo of Su Ning, and finally divide them with the Suning side.

6. caravans, noisy

It is the first step of brand "brainwashing" to go for a walk in the village.

In June, the Jingdong started a tour of "100 caravans" from Langfang, Hebei. In the "Caravan 100 City trip", Jingdong spent half a year on the slogan of "buying simple and happy" and entered more than 100 cities throughout the country to hold more than 150 experiential tours.

In addition, in the event of the caravans, the Jingdong held a hundred meetings and meetings of hundreds of cities nationwide. Through activities such as inviting netizens to experience caravans, on-site two-dimensional code orders, local featured performances, interactive quiz, and other forms of communication with netizens, the villagers' sense of identity with Jingdong brands has been strengthened.

7. folks don't have money? First, credit.

To let the villagers' consumption and products get out of town, finance is an important part.

In December, Jingdong and Grameen China announced the strategic cooperation intention in various fields. With the help of Jingdong's Internet channels and supply chain resources, combined with grim's profound experience in the field of rural financial services, he worked hand in hand to develop China's rural financial market.

Jingdong said it would sell credit products such as Jingdong's IOUS and other financial products on the promotion, and the interest rate of farmers would be about half as low as the current one.

In addition to Jingdong, Alipay wallet will also open to the rural financial institutions, including rural credit cooperatives, village banks and other open cloud computing, big data and other technologies to help rural financial institutions to expand online payment services capabilities, through mobile phone Alipay wallet to get online payment, transfer, financial management, insurance and a series of financial services.

Wang Lijuan, Wang Lijuan, general manager of O2O, Department of ant clothing, predicts that in, the number of Alipay wallet users in rural areas will reach 100 million.

8. copy Taobao Village

When it comes to the electricity supplier going to the countryside, we must say Taobao village.

According to Ali Research Institute, "Taobao village" refers to a large number of network operators gathered in a village, Taobao as the main trading platform, relying on Taobao's electricity supplier ecosystem, forming a scale and synergy of network business clustering phenomenon.

By the end of December 2014, the number of Taobao villages has increased to 211, including more than 70 thousand active sellers, and more than 280 thousand people are expected to be employed.

Clothing, furniture and shoes are the most popular products in Taobao village. Clothing is the highest sales category in Taobao village store. Second is furniture and third is shoes.

9. rich without money, first clean up.

In November, Taobao launched a two level channel, rural Taobao.

The overall layout of rural Taobao is more concise and clearer than that of Taobao. It mainly provides agricultural products and agricultural tools to rural users. Besides, Taobao also provides clothing, home products and other daily products to customers.

The media has learned that rural Taobao sets agricultural products and tools as the first category, while household products such as household appliances and clothing are often purchased in second third categories. Conform to rural shopping habits.

At present, rural Taobao has only PC platform, but the future is likely to be extended to mobile clients. In addition, in order to cooperate with the rural Taobao business, Alibaba has also built a "village service station" in the countryside. These village service stations uniformly use the "rural Taobao" logo. Even if they do not use computers or surf the Internet, farmers can complete online shopping, online selling, online payment, and business incubation through village service stations.

10. do not believe in the village?

Unlike the bigwigs, in 2006, the business treasure took aim at the road to the countryside at the very beginning.

Zhang Xiaowei CEO of trading treasure believes that in the rural market, the popularity of mobile end shopping may be faster than that of urban residents.

In addition, there is still a lack of trust for the villagers in online shopping. Trading treasure pays cash to pay as one of the important business models in rural areas. So far, trading treasure has been featured in its own business mode: mobile phone platform, Call Center (call center), COD (cash on delivery), Self-Operation (product self marketing).

So far, more than half of the buyers and sellers come from the village market, more than 90% of the traffic comes from the mobile terminal, and 95% of the users choose cash on delivery, with a more than 800 person scale Call Center.