Why Do Old Customers Run Into Other People'S Shops?

I often get in and go to different places.

Walking into a clothing store, the living "display" salesperson has a unique view. The salesperson has a variety of activities when he has no guests in the shop. There are chatting, chatting, and staring at the cashier.

In a shop on the street, I walked into a boutique, and the salesman leaned on the cash register, and even took off her shoes in the air. When I walked in, I immediately put my shoes on. I saw a salesperson standing in the cashier at the other clothing store, carefully picking up the back of her hand. I wanted to go in and see what I saw. When she saw me enter, she put her hand down and said, "look at it, like it, try it." after shaking, I walked out and looked back, and she continued to scratch her hand.

"Like it, try it!"

I often ask colleagues who work with me, if you are a guest, enter the store to see if this is the case, do you feel comfortable? Do you recognize this clothing store? Will you try to buy it for service?

The answer is all negative. Some colleagues replied that even if they wanted to buy, they would kill a price and buy it at the right price.

Everyone, the service is discounted, which means that the price of the goods should be discounted. Would you like to discounted according to the guest's request? So I strictly request that my shop assistant can't be like them, if it is offended, it will not be deducted from the salary, and will deduct the corresponding rest day!

When there are no guests in the shop, their movements are busy, but not the above service actions. The busy salesperson makes the guests who walk outside look in the eyes. They think that the business of the store is good and business is good. The goods are good, and they will go into the subconscious to see if they are good.

]

Two, salesperson's mantra: "no one".

"No one" was driven by the wrong actions of the salesperson and the wrong action to drive out the guests.

Visiting a certain foreign trade boutique, I saw a few salesmen doing nothing to chat. I asked how business was going on. They complained that this month was very poor; I asked: why? They answered "no one" in a unified way.

"No one" is the standard unified answer answered by all China's foreign trade clothing store salesmen when they are not doing well in the stores.

Why do people run there? Why do people sell so well? "They are good", "they are big brands", "they have activities", "their goods are well designed"...

Today, I will tell you where people have gone. Why do not anyone enter your shop? Because when guests pass through your shop, you will have to go in and find that you have nothing to do, chat, fingers and slippers.

The guest bent to another store.

In this way, people in your shop are even fewer and fewer people in the shop. The salesperson is more chatting, trumping, doing nothing and complaining.

In this way, the people in your store are even less.

There are fewer people in the store, and your business is in a vicious circle.

Until one day, you do not have the money to purchase, do not pay the rent, only the pfer of stores!!!!!

Foreign trade clothing store is like this one after another, a wave of sand.

Do not work hard shop managers, salesmen? Today, do not work hard, tomorrow hard to find a job.

Three, welcome guests: win at the starting point, welcome guests is the image of clothing store.

According to the requirements of our training concept, the correct action of a salesperson is to be busy before greeting customers to enter the shop. The busy clothing store virtually improves the customer's entry rate.

When the salesperson was busy in the shop, the guests arrived.

Welcome guests, for foreign trade clothing store, has a vital role, is the service image of the window, its appearance, appearance, politeness, quality and service level will give the guests the first impression, has a very important influence on the clothing store guests purchase behavior.

1, clothing stores should unite objects.

Apparel industry

The characteristics of the service, the unity of the guest language can better reflect the value of the brand service. The first thing the guests hear in McDonald's restaurant in all China is "welcome to McDonald's", no other welcome language.

Many times, I walked into these English names.

In the shop, the salesperson enthusiastically welcomed and looked at it. I glanced at it and didn't like it. I walked out of the shop and heard the salesperson's warm welcome. "Please walk slowly," but unfortunately, I didn't know the name of the shop.

Buddha said, before the five hundred look back, only in exchange for the passing of this life.

The salesperson of the service did not know that she and I had gone back to the past 500 times and passed away today.

Therefore, the language of guests in foreign trade stores is necessary, and it is also necessary to manage foreign trade clothing stores.

In general, the simplest welcome language is unity.

I ask our store to be "Hello! Welcome to LAN Guang Shang pin". In such a very simple word, it is sincere and enthusiastic, so that not only can every customer in this shop remember you, but it can also make people wake up immediately (oh! I am in a certain shop now!), in fact, this kind of service is also a great enjoyment for customers. The spread of brand is like this!

Then the wrong welcome object is: "welcome to come", "look at it casually", "casually pick and choose", and have heard of a "come in and see if it doesn't matter".

Such an object with no brand pfer is defective in the operation of brand stores.

2. Standard welcome action

Many of the salesmen are dissatisfied with their actions. They think that "speaking" is the most important thing in the sales process.

A lot of salespeople think so, that is the most important thing.

Is this really the case?

In interpersonal communication, behavioral studies conclude that 83% of the factors affecting communication are visual perception, 11% from hearing, 3.5% from smell, 1.5% from sense of touch, and 1% from taste.

That is to say, vision is the biggest influence factor in communication.

Foreign trade sales service is also like this! The influence of language is only 11%. Speaking ten sentences, guests can only hear one sentence. You say our quality is very good. The guests think you must say that your own things are good, and do not believe it.

Action and vision are the most important factors in influence.