Clothing Store: How To Avoid Pressing Goods

Generally, new buyers who go to Guangdong Humen clothing wholesale market or other clothing wholesale market, suddenly see so many good and cheap goods, do not hesitate to go in! See very feminine clothes, resolute!! when you see a very sexy and sexy dress, go ahead without thinking! Sale I found that my clothing store has become a hodgepodge. What style has it, profit and stock can be predicted.

Therefore, many of the first time shop owner of clothing shop because of poor vision, all in the first time when the clothing came to a great loss, some even laughed: the first batch of clothing stores will backlog, cash has become a stock that can not be sold, so the best first purchase must be less. This term in our industry is called trial marketing. Because the market recognized commodity is the guarantee of profit.

First of all, you should consider the environment around the clothing store, the trend of the people, the style and consumption habits of the goods, the competition and mutual support of the competitors. Consumption ability And commodity price positioning, for example, near the school, it is sure that some fashionable and fashionable clothing stores have a higher turnover rate; and in the vicinity of the community, they can consider a bit of foreign trade casual wear, rich styles to attract young working people. Nowadays, young people in the city are becoming more and more aware of their style and personality in dressing and dressing. Many of them buy clothes of the same style and style in a fixed clothing store. Therefore, clothing stores should try to maintain their consistent positioning and style, and use constantly updated styles to attract repeat customers.

If there is no repeat customer in a clothing shop, then there is something wrong with the purchase of your clothes. Secondly, when purchasing, you only purchase the style that is in line with your own positioning. Other styles of clothing, no matter how good they are, are best not to enter, insist on their own style, concentrate on managing your specific consumer groups, and don't want to earn any money, otherwise, you will not only have high operating costs, but also can't make money, and the risk of inventory is enormous.

A similar dress appeared in two different wholesale clothing markets, and the wholesale price was almost doubled. Why is this? Now the clothing market has been copied from each other, which is very common, because the manufacturer of this garment is definitely the cheapest. Other wholesalers may buy clothes again, and then wholesale, or even after several rounds of clothing wholesale, the price will rise steadily.

In this regard: clothing The price of purchase determines whether your storefront is competitive, one-time purchase is too small, and the cost of single item can not be very low. This is the rule of the market. Only a large number of one-time purchases and customers who have established long-term procurement cooperation can have lower market purchase price. Sometimes, clothing purchase is only a few yuan, and the impact on retail sales is also very large.

Therefore, it is very important to find the goods and get home from factories, so as to minimize the intermediate links and directly reduce the cost. Price advantage is more important if you are selling low-grade goods and do not have a strong style advantage.

But you can find factory procurement directly. Because the first trial sale and the purchase quantity are few, the manufacturer will not give you the purchase price of the low key customer, so how to do it? The best way is to unite with many clothing store owners who have no conflict of interests to purchase together. Because every time you purchase a small quantity, and enter more frequently, long distance to the wholesale market is too expensive, it is not cost-effective. Might as well use the electronic commerce on-line purchase. You can refer to the purchase, the price will not be too high, a more distant than you.

In business, business is the process of buying and selling goods and earning the difference. But it also involves a lot of knowledge. How to determine the quantity, quality and type of purchase, how to determine the ratio of purchase funds and liquidity, when to replenish goods and how to determine the quantity of replenishment, should be understood by operators.