The Best Strategy Of Children's Clothing Shop Location

　　 First, Children's wear Shop location should have a clear location for store location.

The choice of children's clothing shop location in the target business area should be focused on whether the business circle meets your children's clothing market position, the stability and maturity of the business district.

First, the location of children's clothing shop location 1: your own frequent haunted shopping malls, clothing city, women's special shopping malls.

These areas are generally consumers with beautiful environment, neat streets, convenient transportation, complete commercial services and no noise, and many consumers who focus on fashion products. Crowd Advocate individuality and freedom, have strong consumption demand, love fashion and popularity, accept new things faster, pursue product style and pursue quality, they are the backbone of consumers of middle and high class children's clothing.

Two, children's clothing shop location location 2: high population density, large population of small residential business shop.

The location of the city is quite large and has a certain population size. According to the current development trend of urban construction planning, the trend of residential "community-based" is becoming more and more intense. As long as the grade of children's clothing store can be put into the community. customer Well, get their approval, then they will have a stable and expanding customer base.

Three, children's clothing shop location location 3: Street and area gathered by peers.

This phenomenon is familiar to people gathered together in the same area or even on the same commercial street, because customers want to buy products with high quality and low price with the lowest possible amount of money. They tend to compete for and occupy the target market more than three, with the price advantage of the first hand source of children's clothing wholesale network, the fast fashion of professional children's clothes buyers, the fashionable fashion with personality characteristics and the competitive strength of children's clothing sources.

Four, children's clothing shop location target location 4: kindergarten, primary and secondary schools and other school districts surrounding areas.

Nowadays, almost all urban families are single children. With the development of economy, family income and quality of life are improving, so parents are very fastidious about their children's dress and dress, and they will buy children's clothing in large quantities during festivals. It is very sensitive to the price and quality of children's clothing. The market positioning of children's clothing wholesale network with high quality and low price can meet their needs to the greatest extent.

　　 Second, children's clothing shop location must have quantitative shop location criteria.

According to the principle of quantitative shop location, the children's clothing wholesale network recommended that children's clothing stores mainly choose our children's shop location criteria as follows:

First, pedestrian flow. Generally speaking, high customer traffic level will increase sales. However, excessive customer traffic will also prevent buyers from going too crowded. At the same time, pedestrian traffic is also analyzed to determine whether pedestrians are consistent with the target market of the store where the location is planned.

Two, public transport facilities and road conditions. Road condition refers to the width of the road, the degree of traffic congestion and traffic control. It is not only related to the passenger flow, but also directly related to the speed of goods on the store.

Three, the shop structure and visibility of the shop; the size of the shop and its building structure and shape; whether there are urban planning constraints, such as hydropower, sewer, heating and other conditions.

Four, the location of the store. The concept of location refers to the distance from the center of the city; the two refers to the distance from the residential area or the trunk line; the three refers to the specific location located in a certain area, such as the corner, the center, the intersection and so on.

Five, shop prices. Store prices will have a direct impact on sales price and investment recovery period.