What Is The Future Of Customized Services For Luxury Goods? Let'S Wait And See.

Perhaps one day, jewellery may become a service.

For example, when a couple enters a jewelry store at the beginning of their relationship, ask a designer to create a ring that reflects their current relationship.

As time went by, when the couple felt a step closer to each other, they returned to the jewelry store.

Jewelers will redesign their rings and create a ring that can reflect the two person relationship into a new stage.

As couples get married and have children, this service will continue to update.

This is exactly what the jeweler Pearlfisher conceived the "TBC" concept brand. It has branches in New York and London.

Recently, Pearlfisher is known as "

In the report, he thought about the possible development mode of the luxury market in the future.

The world is changing with each passing day. Technology has made everything cheaper and faster.

And we might as well ask ourselves, what are the different things that luxury consumers want in a few years?

Yesterday's luxury could be "popular" today.

Sophie Kleiber, a Broolyn Huge international creative company in New York, points out that in the past, door-to-door delivery was a service that only the rich could enjoy. Today, services such as delivery on that day are not new for urban residents.

Uber and other taxi software make the high-end car rental business also become approachable.

Even the price of housekeeping services is no longer so high.

With technology becoming more portable, the so-called "high luxury" is becoming more and more difficult to stand on.

In the survey, many of the luxury agencies surveyed said that luxury business had to experience a higher level if they wanted to distance themselves from the parity market.

For example, in the near future, when a customer approaches a Prada store, the sales assistant may get a report on the size and taste of the customers, so that they can quickly guide the customers to buy the things they like. "Prada"

However, Gap or Target etc.

How long can consumers use this service? Because of the rapid development of information technology, no brand will enjoy this advantage for a long time.

To a certain extent, hi-tech equipment has impacted the concept of "luxury".

Take Vertu's signature touchscreen smartphone for $10800.

Consumers can enjoy a year's "global stewardship service". Its camera and microphone are also certified by international leading brands, but it still runs Android system, and its processor may not be as good as the $499.99 Moto X phone.

From the outside, its customization is very beautiful, but as a device, it has no outstanding points.

A pair of $22200 Kimberley (Kimberly McDonald) earrings, in addition to a pair of objects, does not have any special functions.

People who buy earrings or Vertu phones don't see their functions, just because they are rare.

Therefore, luxury experts say that the future consumption direction of luxury consumers will be something that is not only rare, but also can express some of their own characteristics.

Pearlfisher calls it "change from indulgence to assets".

People no longer want others to think that they have very expensive things, only to make others feel that they have the right things.

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These consumers want their purchases to reflect their three views.

Pearlfisher's report gives an example of the products of Maison Martin Margiela, a company that focuses on high-end household products. For example, a night lamp is shaped like a very simple ancient lamp, which is made of fluorescent gypsum.

Kristen Dillman, a fashion creative company in New York, also believes that this concept is very reasonable. She said: "perhaps in the future, people will generally accept this idea, when people began to invest less money to buy better things, and luxury brands should also develop based on this concept." The O Group

If this prediction is correct, then the market will need more professional planners in the near future.

Another consequence of this change is that emerging companies will gradually erode the market share of the company, according to Rodney Gini, co-founder of brand marketing firm Agency:Luxury.

Although there are always consumers who like the two hundred year old brand like Goyard Luggage, but Gini said: "if you look at all the big brands, look at their social media content and their website, you will find that they are very narcissistic."

But the next generation of consumers may not buy it.

Ginny said the new generation of consumers wanted brands that could talk to them.

"The new generation wants to reflect what they are.

They do not want to follow blindly like others.

Ginny also gave an example of a small brand named Anatomie. The designer of the brand maintained a very good relationship with his best customers. They even invited him to his home to make shapes for them.

With customization becoming popular, services may become a promising luxury.

Gini is working with a company called Presidential Private Jet Vacations, which specializes in fully customized travel routes, all arranged through private aircraft.

Kleiber pointed out that this service has a deeper value proposition: "today, the biggest luxury is time."

Those services that can bring unique experience to consumers and save them a lot of trouble and bring added value are likely to become consumers' target.

Experts believe that some rare experiences will also become more valuable.

Dillman cited travel magazine "Afar" as an example to show that luxury consumers prefer "deep Tour".

For example, VeuveCliquot, a champagne company in France, has a hotel that is only invited to stay, called L 'H Tel du Marc Lance.

The hotel has a neoclassical architectural style and a series of contemporary art works.

Because there are only six rooms in the hotel, few people can stay in it.

This is not to say that commodities and technology have no place in the high-end market.

More and more engineers are working on equipment, not products such as software and websites.

The marginal cost of machines will never be zero like software and other digital products.

Jessica Banks is the founder of Rock Paper Robot. The company is a high-end home manufacturer. Its uniqueness lies in the production of seemingly impossible things by using the laws of Physics (for example, her iconic work is a suspended table).

Banks said: "I think functionality, customization and modularity are the key to the future, which is exactly what I want to do."

Banks's company also produced a magic chandelier, which can decide whether to scatter or concentrate light by judging people's emotions in the house.

Which direction will the high-end customization of the home market develop? Let's imagine: in the near future, the entire wall will be wrapped with electronic wallpaper, and the colors and patterns of the walls can change quickly.

Later, if you only need a voice command, the furniture can be organized and even pformed like Transformers. The same room will soon change from the dining room to the bedroom and then into the ballroom.

If you say, tomorrow's luxury consumer favors those who can express themselves.

Then, as time goes on, it will logically continue to take further steps: the future luxury consumers may need some solutions that can be improvised and precisely adapted to the tastes of the target audience.