Discussion On Management Method Of Clothing Store

This requires Correct display of goods For example, POP, shelf, window display, etc., according to the flexible trend of market transformation, changing the display mode of store memory and goods, and supervising the neatness, cleanness and smoothness of display goods. To achieve this goal:

First, environmental sanitation, the whole terminal store is clean and clean regardless of the ground, shelves, models, glass, fitting rooms and rest stools. The store is spacious, bright and easy to move.

Second, the products are rich and neatly arranged. The goods are displayed with beautiful appearance, clear theme, quick color and reasonable collocation. The windows are seasonal, storytelling and dynamic.

Third service in place, feel warm. Even a cup of tea, a greeting, a book, a smile, a gesture can make customers feel and feel warm.

Customers are demanding, so don't try to satisfy every customer's request. Pertinence is very important, such as the pertinence of age, the pertinence of style, and the pertinence of season.

The window is also a platform for displaying, and it is a three-dimensional advertisement. If you have a full design of the window when you first decorate, you can exert its boundless power. In addition to displaying key recommendations, it can also be used. Posting pop posters The store's props are the means to display the store's style and merchandise in an open manner.

It is a kind of biased thinking to consider the aesthetic sense in the commodity allocation plan of the store, so as to make the terminal stores in the store more attractive. A terminal store may be very orderly, but not necessarily aesthetic. Terminal stores are a fashion product. Unlike ordinary consumer goods, people have higher aesthetic requirements than any other product. Beauty is the most appealing one. When a customer makes a purchase decision on a terminal store, the beauty of the terminal store will take up a large part of the purchase decision. Similarly, whether there is a sense of beauty in the overall and display sides of a store will affect the decision of customers entering, staying and making shopping. Therefore, the commodity allocation of stores should fully consider whether they can display the aesthetic feeling of stores and products. The most important consideration of placing beauty in the commodity configuration is often very good sales results.

The commodity allocation law with aesthetic priority is actually organized visual marketing according to the law of beauty, so that the terminal stores can display their aesthetic feeling to the greatest extent in vision. This configuration focuses on the characteristics of perceptual thinking in customer shopping, stimulates customers' shopping emotions, and causes customers to have impulse spending. Its way can be achieved through reasonable arrangement of color series and style, and also can bring rhythm to the store by balancing, repeating, echoing, etc. It is characterized by easy combination display, creating store atmosphere, rapidly moving customers and causing joint sales.

The commodity allocation plan in the store must also fully consider the integration with the merchandising promotion plan. Each mature terminal store brand usually classifications its products in its initial design and planning stage. For example, the brand of terminal stores will always be Quarterly merchandise It can be divided into three categories: image payment, main push and auxiliary payment. At the same time, some of the best sellers in real sales will come out. Therefore, the work of displaying commodity distribution is to arrange these goods reasonably. For example, the first half of the store is usually the golden area, and the latter half is worse. We can consciously put the main push in the gold area to promote its sales performance. And when the main push to complete a certain sales task, you can transfer some of the unsalable goods to the gold area for a conscious sales promotion.

We can also carry out joint selling through conscious combination of commodities, such as a series of combinations. Organically integrate the entire display work with terminal store marketing, and truly serve the purpose of sales.