Buy And Buy Will Buy 4 Brands

"The annual sales of Haizhu creative industry park will exceed 2 billion yuan this year." Zhou Wenhui, deputy general manager of Haizhuqu District Creative Industry Park, told reporters that the "autumn winter clothing design competition" final of the e-commerce industry in Haizhu was held recently. 2 billion, this figure is two times its sales performance last year.

Behind this huge increase is a microcosm of the continued expansion of business performance. Take this year's double 11 women's clothing as an example, 4 seats in the top 5 brands are occupied by the Amoy brands. But the Amoy brand camp is also fission. The mentality of Amoy brand is different from before. It should have both sales and reasonable profits to grow and enter healthily. Fang Jianhua, chairman of Yin man and chairman of the group, said. Reporters learned that, following last year's initial acquisition, Hui Mei quietly developed high-end brands this year, "living on the left". At present, there are 6 brands under the Hui Mei banner, and 3 other brands are being planned. At the same time, this year has been low-key mergers and acquisitions. ANYMO Recently, the brand name of Han Du house has revealed that 4 Amoy brands will be completed before the Spring Festival.

Amoy brands grow more fertile.

"A few years ago, the Haizhu Creative Industrial Park was still a factory area. It was followed by the transformation of Haizhu creative industrial park." Zhou Wenhui told reporters. In this round of transformation, Fang Jianhua has completed the transformation from OEM to the electricity supplier. To this day, Yin Mei and Chu language of Hui Mei banner are famous for their brand names.

Although not every Amoy brand can be as lucky as emann, but in industry matching, it has indeed given more brands to the Amoy brands. "From the beginning, investment is a privilege to rent, and after the entry of enterprises, it is necessary for us to help enterprises coordinate from signing contracts to business license, to the network and logistics of the park, and we all need to provide one-stop services." Zhou Wenhui said.

In fact, now Haizhu creative industry park has already stationed nearly 100 electric business enterprises. "For example, some small businesses start late. If they are not familiar with the specific operation, the industrial park has a training school of electronic commerce, which can provide customer service, operation and other training." Zhou Wenhui disclosed that for example, this year's double 11, the Industrial Park invited Taobao's teachers to give training to the park's electricity supplier enterprises to meet the double 11. And the presence of enterprises reflects the difficulty of recruitment, the park is a joint University, in the Park held a recruitment conference.

According to Zhou Wenhui, there are 3 enterprises with annual sales of over 100 million yuan. This year, the total sales volume of the park is 11 and the sales volume of the whole garden is 220 million yuan, ranking the highest in the Guangzhou electricity supplier park. Zhang Yingxuan, vice president of public affairs, revealed that last year, the group's sales volume was 1 billion yuan, but it is expected to increase to 1 billion 500 million this year.

The industrial park has done its best to serve the electricity supplier enterprises, and in the field of electronic commerce, this kind of rivalry has been increasingly intense with the traditional brands.

During the double 11 period this year, UNIQLO unexpectedly rushed to second place, and last year ranked first in the third place. The top three of the industry has entered the traditional offline brand, and the traditional brand has never paid more attention to online.

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Fang Jianhua told reporters that this year, some traditional brands have been greatly promoted, even at a loss of 11. "Offline operation is gloomy, traditional brands will inevitably kill the red eye on the blue sea online, and the competition of e-commerce channels will be bigger and bigger." Zhang Yingxuan thinks this is the general trend. But Zhang Yingxuan also pointed out that online and offline brands are completely different from product development, supply chain, warehousing and logistics to customer management, so now everyone is learning from each other. "In the future, we will merge online and offline, and we will try our best to do physical stores. Chr (34)

Merger and acquisition impulse under brand expansion

Fang Jianhua seems to disagree with this year's decline in the ranking of double 11 man. The mentality of Amoy brand is different from before, and has entered the stage of healthy development. Fang Jianhua said that there should be both sales and reasonable profits to grow healthily.

This healthy growth not only comes from the growth of sales and profits, but also from the pace of multi brand expansion of Amoy brands, and the speed of Amoy brand camps is unprecedented.

In 2013, the United States merged with the original designer of the Creative Industry Park in Haizhu. In this year's double eleven, the first language has been squeezed into the top five of women's clothing for the first time. This year, the United States once again pulled the product line up, and developed a high-end brand "living on the left". The customer price is fixed at more than 800 yuan, aiming at 10 thousand -2 million women.

In the face of media interviews, Fang Jianhua has positioned the future growth of Hui Mei. Multi brand and multi category To expand the multi-channel development and create a unique brand of the original brand ecosystem, to realize the transformation from "cotton and flax artists" to the creation of a "slow life" concept. According to Zhang Yingxuan, at present, there are 6 brands in Hui Mei, which have both group mergers and acquisitions, as well as 3 brands.

This kind of fission is also evident in another famous brand. Han Du Yi house and Hui Mei extend to the middle and high-end market. Last week, its new brand "Lara's pledge" was formally launched on Tmall flagship store. The brand's style and location are no longer on the cheap line, but on the European and American light luxury women's clothing. At present, the Korean clothing house has covered girls' wear, ladies' wear, middle-aged and old women's wear, children's wear, men's wear and other products of all ages, and styles are more and more diverse.

and Han Du Yi she The pace of mergers and acquisitions is even more rapid. The reporters found that Zhao Yingguang, C E O of Japan and South Korea, had a high profile in micro-blog's "show" M & amp; acquisition results: 4 brands have been basically talked about, and will be merged into the Korean metropolitan group after the Spring Festival in 2015.

"These four brands are positioned in their respective subdivision markets, and their product tonal and quality are good." Zhao Yingguang can hardly hide his joy in micro-blog. Behind this massive merger, there are 20 sub brands behind the Korean home. In Zhao Yingguang's plate, the group will develop to 30 sub brands next year. The old Amoy brand has quietly turned to the incubator.

In Zhang Yingxuan's view, the group's supply chain, operation team and customer service are already mature enough to share resources. If we develop new brands, as long as the brand has good positioning and good products, in fact, multi brand development is a good model.