O2O "Looks Beautiful" Can The Department Store Hold Live?

According to the three quarter earnings report released by Messi, the largest chain store in the United States, the net profit of the three quarter increased by 22.6%.

To a certain extent, it has benefited from the complete reform of Messi's department store in recent years.

In early October of this year, its network operations center mobilized warehouses within the United States, and almost all stores could pfer goods without borders.

Meanwhile, Messi stores also support Pay payment, online delivery and store intelligence.

Image search and so on.

Looking at the country, many department stores such as Wangfujing, Yintai, Tianhong, Guang Bai, century Jinhua and so on have also accelerated the touches, and the department stores have paid unprecedented attention to the reform and exploration of O2O.

In October 21st this year, the northwest department store giant Jinhua announced that it would build a smart service platform for all channels, relying on the application of information technology to integrate physical stores.

And mobile technology resources, to achieve customer's online, offline, and other channels of excellent consumer experience.

"In the next two years, O2O will be an important research and practice direction for the golden flower of the century."

This century Jinhua cosmetics area responsible person said that this century Jinhua devoted 20 million yuan to introduce SAP system from Germany, hoping to provide technical support for the application of O2O mode.

It is understood that at present, its introduction of enterprise management and business system has been launched in the main stores of Jinhua part of the century.

In the O2O blueprint of the Century Golden Flower, the future customers will be able to cross regional reservation, purchase products and return goods at any time through the comprehensive channel service integrated platform built by Century Golden Flower to enjoy truly convenient and personalized services.

"At present, we are developing more professional backstage maintenance personnel for the new system.

The online team is also being set up, including the logistics department.

The above person is in charge of the Century Golden Flower.

Try to be confident in the field.

Another two local department stores in Xi'an, the Minsheng department store and Kaiyuan mall cosmetics district director, told reporters about the company's future plans, they also agreed to embrace the electricity supplier and test the water O2O mode.

Although domestic department stores are enthusiastic about O2O pformation, it remains to be seen whether the plan can be achieved.

In the view of Lai Yang, Secretary General of Beijing business economics society, Messi department store has a mature commodity price system, and has long been digging and exploring consumer services through big data.

By contrast, the whole channel of domestic department stores is still at the initial stage, and only by setting up an electronic business platform around the current demand, can we take a low price strategy as a selling point.

In other words, the majority of domestic department stores are just doing the superficial work, and can not achieve the true meaning of resource integration.