How Does A Clothing Store Do A Good Job In The Inspection Of The Store Site?

A city will divide a number of business circles, and there are urban centers and sub centers. In practical operation, we will be faced with the location of main roads, the location of trunk roads and secondary roads. site selection Community location, location of urban and rural fringe and other location problems. Office workers live outside the center of the city, occupying a large proportion of the consumer group, and most of them rush to work in the morning and have plenty of time after work in the afternoon.

Yes data It is estimated that there will be a remarkably stable consumption hump on the main street along the street within eight hours of 2~3 hours after work. Therefore, when choosing the main road (intersection), we should choose one side of the radiation direction near the center of the city in the light of the above situation (the intersection should consider the addition of two directions), which is beneficial for customers to stop.

The intersection of quasi trunk roads will be built up with the standard of image store, and the shop signs will be more beautiful. The image is highly unified with the chain stores. If possible, the color of the main body and curtain color of the whole building will match the color of the VI system, which is far from harmonious and beautiful, and can enhance the visual impact. For sites with low rental prices, such as the back streets (alleys), communities, urban fringe areas, etc., the principle should be close to the residential areas and medical institutions, and the closer the distance is, the better.

Store stores in large shopping malls and supermarkets are expensive, but share huge passenger flow with shopping malls (supermarkets). In combination with sales and marketing activities, timely adjustment of commodity structure in season will become a new store to contribute to the company.

In addition, site selection In the process, we also need to make a thorough analysis of the population density, occupational composition, household size, household income, consumption, sex ratio, age structure, floating population, total number of shops, consumption tendency, purchase time and motivation, and so on, and study the layout of the chain network in the District. The principle is to decide a central store combination and arrange the central store combination according to the layout of the city business circle, so as to establish a dynamic and balanced logistics network better so as to facilitate the adjustment of the source of goods between the chain stores and achieve the mutual enjoyment of all kinds of resources in the region.

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Site selection requirements:

1, channel requirements: crowded crowded streets, sales of better shopping malls, pedestrian streets and other business circles;

2, regional requirements: clothing, cosmetics, fashion ornaments, large communities, schools near or densely populated areas;

3, location requirements: face or side facing the main channel, the flow of people is large, consumers can see the shop or counters logo for the first time, and can not be blocked by competing brands.

4, decoration requirements: unified image, unified style;

5, area requirements: 20 square meters or more, the ideal area is more than 50 square meters;

6, management points: franchisee independent management.