Positioning Brand Image, Clothing Business More Colorful

The most important thing in market positioning is to be able to impress customers.

Positioning is not a promise for the boss, but a promise for the target customers.

Therefore, your positioning must be felt by target customers.

If your target customers can't feel your positioning, then it means that positioning is not related to the interests of the target customers, and it may become a castle in the air.

Therefore, in the course of positioning, we must repeatedly ask two questions: "is it related to the interests of the target customers?" "can the target customers feel it?" if the answer is no, it must be replaced.

Therefore, the positioning of consumer groups is the key to the clothing brand's foothold.

The understanding of the main service objects of the brand, the age class, the income class and the cultural class of the customer group, can achieve the goal quickly, which is also a manifestation of the high technology and specialization of the clothing brand.

For example, the main sales objects of "Liran" business casual wear are the male executives and senior male white-collar workers who have a certain career foundation. They are very specific and very humane in addition to formal occasions, and they are very close to the psychology of consumers and have strong affinity from the leisure time of busy people.

At the same time, we will not discuss how the fashion, style, quality and color of clothing are done. At the very least, they can grasp the consumption psychology of a specific group, so that the purpose of positioning consumers is also achieved.

Brand

We should fully publicize the advantages of clothing brands, impress customers, and timely promote the related extension products of clothing brands to customers.

Consumers love their houses and love their favorite clothing brands. They have priority in using their favorite clothing brands and products in their daily life.

Clothing brands extend the brand cycle, because only a certain category or product has a certain life cycle.

Catching customers

To grasp the old customers, attract new customers and occupy sufficient customer sources is a magic weapon for the prosperity of clothing brands.

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It represents an American life, which permeates every corner of the American family. It extends to different family products and keeps the consistency of design style, design concept and quality.

Take POLO, RALPH LAUREN, as the center, carry out different trademark combinations, develop different clothing brands for different target markets, borrow the driving role of the core brand, and do not damage the image of the leading brand.

The products extend to men's suits, women's fashion, underwear, swimwear, sportswear, costumes, children's wear, even bedding, jewelry, tableware, bathroom products and family decorations, covering the whole life of customers' eating, wearing, living, using and bathing.

The positioning of the brand must concentrate on the strength of the clothing brand, maintain quality service, and not abuse the brand.

Brand is the public image created by clothing designers and manufacturers for decades or even generations. It is hard to come by, especially young enterprises who are building brands. They can not ruin the opportunity of brand development because of temporary interests, blindly open chains or distribution machines, and cherish the reputation of brands.