How To Find Breakthrough Points For High-End Clothing Brand Franchising

Goods must be adequate: the source of goods is reasonable. With many years of experience, the high-end brand clothing franchisee business concept should be aimed at the local fashion trends and habits, inspect the competitors' product mix, have a definite aim and cut the local market. The proportion of fashion, quantity and popularity of goods is controlled within a reasonable proportion.

The purchasing team of high-end brand clothing should have passion: don't bring private negative emotions into the store. The psychology of customers' consumption is: I can consume everywhere, you don't satisfy me here, I can try to consume elsewhere. Therefore, in the sales process of employees, we must not point to their bad emotions. customer Otherwise, the transaction rate will be greatly reduced and customers will turn to competitors.

In the sales process, we should have a high sense of service: dealing with Complain At that time, we must respect our customers, the high-end brand clothing store business philosophy can bring a happy atmosphere into the store. When the customer hears a respectful name, his grievances will be reduced by half, and then pour a glass of water, take him to the more quiet place on the sales occasion, explain it well, let the profits be transferred to the actual action to transfer his complaint points, and move the customers with real Thanksgiving action, so that we can effectively solve some problems in the sales process.

　　 High-end brand Apparel affiliate is the consumer's pursuit of high quality clothing. The headquarters will specify the future profits of high-end brand clothing stores based on the investment scale of the agents, which may bring more profit margins to the agents. The high-end brand clothing will allow the agents to be free from risks, without the need of industry experience and clothing collocation skills. Now you can investigate clearly the agents and invest in it. Now join the ranks. High-end brand clothes join in creating the miracle of sales, making you more successful.

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The store manager, especially the manager of a large shop, often grows from the tally line or the cash line, so the manager of the tally shop is not familiar with the cash register, and the shop assistant on the receiving line is not familiar with the tally. Even the manager who rises from the tally line is not familiar with all the sales departments. At this point, the store manager has to take a step forward, do things that he is not good at, do most of the inspections to the departments you are not familiar with, and take a lot of trips; for a simple reason, one or two of the departments you know are already aware of the problems and are within your control.

If you are not familiar with the Department, you need more time to learn. A negative example, one of my deputy store manager POP, was very beautiful and praised by leaders at all levels. When the deputy manager is in charge, he can be on duty independently. In a comfortable office, the favorite thing to do is to write POP in it, and naturally enjoy it in the praise of his subordinates. I forgot that he was doing the art work with the manager's salary.

In practical work, some shopkeeper or their subordinates' ability is not assured, or they are afraid of their status being replaced. More often than not, they can not analyze what jobs can be allocated to others. In fact, the method is very simple. In addition to core work such as financial control, personnel performance appraisal, plan making and so on, the rest can empower your subordinates to do so. Don't worry about empowerment, your power will be weakened, and you will become the center of power. With a leader like you, subordinates will grow faster.

Performance represents everything. A store with good sales performance is often the "production line" led by the operation Department. This is a bit unfair and impossible. Performance is good, the attention of the company leaders will rise, poor performance shop leaders do not want to go too much, affecting his patrolling shop mood. What the new manager always does is to apply for some promotions or purchase some special offers, engage in an activity and burn a few fires. This is understandable. But retail is a vegetative industry. To open a point is to plant a tree. We hope that her roots will grow.

As a store manager, the vision must be outwardly, and after the arrangement of daily work through empowerment and so on, more time is concerned about the environment, what are the competitors around me, where are our strengths and weaknesses, and the areas around me, schools, units, their shopping choices, and why, what can I do in this area? Clearly, this is the only way to improve and service targeted stores. - Global Brand Network - good customers! Remember, retail is to compete for customers in an opponent, to win in small wins, to win in greater detail than with your competitors. You don't have to overlook your customers, but let your customers never be disappointed.