Deconstruction Of Clothing Franchisee'S Management Tips

Site selection is a very important factor in the successful operation of a clothing store. Many shopkeepers in clothing shops spend a lot of time and Thinking on the location of the store, and many of them are passive in choosing location.

In fact, when choosing a clothing store, we should take into account many factors, such as the consumption habits and consumption level of the target consumer group, and the rental of the store, as well as the business strength of the operator. In terms of personal strength, we should take into account the promotion ability and capital. Considering the comprehensive factors, we choose the best location with high price performance ratio.

No matter what kind of clothing store it is, there should be no idea of profiteering. Profiteering is only a temporary gain and cannot be sustained for a long time. If we want to run and develop for a long time, we must rid ourselves of the idea of profiteering.

Make clothes

Familiar customers are very important, especially clothing stores.

Therefore, in the day-to-day business process, we should pay close attention to the delicate relationship between familiar customers. Honest management and no cheating are the most important business practices of clothing stores.

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Store owner's personal clothing taste is also very important during the operation of small stores, which will also affect the customers' trust in clothing stores and shopkeepers.

Therefore, the shopkeeper of a clothing store can not dress too freely, and it is too casual to give a feeling of too low taste for clothes shop. Therefore, we should pay attention to it. It is best to wear fashionable clothes. If a better owner can try on new products or new styles, it can also attract customers to patronize.

Above are some of the business tips of clothing stores. If the owners of clothing stores want to run their own shops, they must do so.

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1. How much capital must be prepared? First year operating expenses, first year personnel costs, franchise money, royalty, initial purchase, rent, equipment, margin and advertising expenses.

To join the basic requirements of the business, franchisees should assess the full cost of the first year and the necessary annual expenditures, and then figure out the amount of funds to be prepared, and how much time they can spend on their own if the business is not smooth. At the same time, they should have the worst plan, that is, when the profit is insufficient or the loss reaches a certain amount, and if there is no effective solution to join the headquarters for a period of time, the withdrawal system should be considered.

2, in order to avoid fierce competition in the same industry, there should be something special about joining the headquarters's products or services. If the affiliate headquarters product is not special, its special advantage is that it uses special sales methods, circulation channels, or add distinct commercial packaging to make it different to the public.

3, is there a significant increase in market demand or acceptance? What stage is the market of the brand and product, and what stage is the life cycle in?

No significant increase, a small increase, a large increase.

In the past, if the demand on the market increased significantly, it should still be at the stage of growth. Whether the market is growing or not will be an absolutely important indicator for the future of the industry.

When market demand increases substantially, it is most beneficial for franchisees.

Market leader, follower, first enter the market.

Entering a more stable franchise system is more secure for franchisees, but the terms of entry may be more stringent, and the affiliate is also more saturated. Relatively, the follower and the initial market participants may also have different advantages, and the conditions for entry are relatively relaxed.

Innovation, growth, maturity and recession.

The product life cycle refers to the product life course. As in general life, the product with an innovative stage has a higher business risk and the best growth period; and the products entering the mature stage must cooperate with more marketing activities to make it more competitive; the products in the recession period can be completely ignored.