How To Start A Clothing Franchisee Entrepreneur?
1. How much capital must be prepared? First year operating expenses, first year personnel costs, franchise money, royalty, initial purchase, rent, equipment, margin and advertising expenses. To join the basic requirements of the business, franchisees should assess the full cost of the first year and the necessary annual expenditures, and then figure out the amount of funds to be prepared, and how much time they can spend on their own if the business is not smooth. At the same time, they should have the worst plan, that is, when the profit is insufficient or the loss reaches a certain amount, and if there is no effective solution to join the headquarters for a period of time, the withdrawal system should be considered.
2, in order to avoid fierce competition in the same industry, there should be something special about joining the headquarters's products or services. If the affiliate headquarters product is not special, its special advantage is that it uses special sales methods, circulation channels, or add distinct commercial packaging to make it different to the public.
3. Market demand Or is the acceptance level significantly increased? What stage is the market of the brand and product, and what stage is the life cycle in?
No significant increase, a small increase, a large increase. In the past, if the demand on the market increased significantly, it should still be at the stage of growth. Whether the market is growing or not will be an absolutely important indicator for the future of the industry. When market demand increases substantially, it is most beneficial for franchisees.
Market leader, follower, first enter the market. Entering a more stable franchise system is more secure for franchisees, but the terms of entry may be more stringent, and the affiliate is also more saturated. Relatively, the follower and the initial market participants may also have different advantages, and the conditions for entry are relatively relaxed.
Innovation, growth, maturity and recession. The product life cycle refers to the product life course. As in general life, the product with an innovative stage has a higher business risk and the best growth period; and the products entering the mature stage must cooperate with more marketing activities to make it more competitive; the products in the recession period can be completely ignored.
4, very intense. compete But it is not intense and no competition is yet to take place. Competition is also an important indicator of profit and business risk. Whether the affiliate and other competitors are facing fierce competition, the industry with fierce competition is not necessarily not allowed to join, but should have certain advantages such as products or prices, so as to reduce the risk of failure.
5, the frequency is very high, the general standard, the frequency is very low. Bad sales records are the most clear indicators of quality, but this indicator is not easy to understand, usually if direct. inquiry When joining the headquarters staff, it is often difficult to get the answer or get a more conservative figure, so we should estimate it from the existing consumer experience. In addition, it is also necessary to consider whether or not to join the headquarters to set up corresponding after-sales service.
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